Serving the Useful Purpose for B-schools

Serving the Useful Purpose for B-schools

This refers to your special issue on India’s Best B-schools (October 22). It is a great compilation of important parameters like placement records, infrastructural facilities, and technological upgradation. The ranking process should also take into account factors like tie-ups with well known industrial houses, on-the-job training programmes, an emotional quotient versus intelligence quotient analysis through scientific evaluative tests, etc. Moreover, in today’s changing job market scenario, prompt acquisition of new skills by the students needs to be focused as well. However, some colleges have not participated in your survey. But for a country which has had a history of management education of over six decades, it is unfortunate that no Indian business school is anywhere near the top 10 global institutions measured by various rankings. But ultimately, such surveys serve one useful purpose for the B-schools – that is as a tool for marketing and advertising their standing in the educational field vis-a-vis other competitors. Kudos to your entire team for doing a great job.

J.S. Broca, New Delhi 19th Oct 2017

The above is a highly edited version of my Letter published in the latest issue od Business Today dated 5th November 2017 with the following cover:

This is what I had written:

Dear Sir, This refers to your Special Issue on INDIA ’S BEST B SCHOOLS (BT 22nd October 2017). Kudos to your entire team for doing a great job methodically and un-biasedly!! It is a great labour of love compiling the statistics, analyzing the data and presenting it in a comprehensible manner for the average reader. Had there been a Survey about the BEST BUSINESS MAGAZINE in India , Business Today would have been ranked Number 1.

Besides important parameters like placement records, reputation, infrastructural facilities, technological up- gradation,  job market conditions etc the ranking process should also take into account factors like tie-ups with well known industrial houses, industrial visits made, OJT (On the Job Training) programmes, Number of Doctoral Students (PhD) after graduation, EQ (Emotional Quotient) versus IQ (Intelligence Quotient) Analysis through scientific evaluative tests, etc.

Moreover, in today’s changing job market scenario, prompt acquirement of new skills by the students  needs a focused attention as well. For example today Digital Marketing, Business Analytics, Supply Chain Management, Logistics, Artificial Intelligence etc have all become the new buzz words and as seen from the survey, quite a few B Schools have revised their curriculum to include such inputs to have a competitive advantage.

As per my knowledge and experience in the academic field, today not only QUALITY EDUCATION, INTERNATIONAL ACCREDITIONS, SPECIAL SUBJECTS taught like –CORPORATE CITIZENSHIP, BUSINESS ETHICS, win hands down in enrollment but factors like FACULTY–Feedback and FACULTY Brain Storming, STUDENT EXCHANGE PROGRAMMES with foreign universities etc go a long way in ensuring a better Rank compared to others who do not move with the times.

Some colleges have not participated in your survey. Obviously, it is their attitudinal problem. They think they know where they stand and why and they wrongly believe that they do not need any outside suggestions for improvement.

Last but not the least, there were some media reports sometime on 2015 as under: QUOTE –For a country which has had a history of management education of over six decades, it is unfortunate that no Indian business school is anywhere near the top 10 global institutions measured by various rankings. The China Europe International Business School or CEIBS, set up 20 years ago in China, beat the 53- year old Indian Institute of Ahmedabad (IIM- A) by a huge margin to feature at the 11th place in the Financial Times’ ( FT) Global MBA Ranking 2015, and 17th in the Bloomberg Business week Ranking 2014. In contrast, IIM- A had climbed up slightly to the 26th spot (30th in 2014) in the final Ranking. The Bloomberg Business week Ranking had taken into account only 17 international B Schools (none from India) against 100 considered by the FT. The two other Indian B- schools which figured in the FT list have had mixed results in recent years. While the Indian School of Business climbed to the 33rd position from the 36th in 2014, IIM- Bangalore — which secured a place in the chart at the 68th position last year — has slipped to the 82nd rank. UNQUOTE.

So ultimately such surveys serve one useful purpose for the B-Schools that is as a tool for marketing and advertising their standing in the educational field vis a vis other competitors.

Thank you for a very interesting cover story. Keep up the good work BT!

J S Broca , New Delhi  10th October 2017

This entry was posted in Comments to print media, Ideas, People, Social Commentry. Bookmark the permalink.

Leave a Reply