YET ONE MORE LETTER IN BUSINESS TODAY
Following is the text of my letter published in the latest issue of BT dated 9th October 2016 just out today:
Thank You BT for Pampering Readers
This refers to your special edition The Luxury Issue 2016 (Sept. 25). It is simply awesome! The collection and showcasing of various luxury products from around the world was, indeed, mind-boggling. Well, luxury means different things to different people. Something that is an indulgence rather than a necessity, sumptuous or expensive, providing great ease and comfort – these are all definitions of luxury. No longer can something be considered a luxury just based on cost, marketing campaigns or desires. To quote Coco Chanel: “Some people think that luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” Luxury is anything that feels special. Yes, it can even be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame or a special fragrance. According to Aerin Lauder, an American heiress and businesswoman, luxury doesn’t necessarily have to mean expensive. Luxury is anything you don’t need. Definitions vary from person to person. “For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule,” says Michael Kors, a New York City-based American sportswear fashion designer. Business Today’s issue helps us, at least, dream of luxury watches, swanky yachts, designer jewellery, opulent bathrooms, exclusive gourmet foods, luxurious houses, lavish weddings, and what not! And thanks to the BT team for pampering its readers!
J.S. Broca, New Delhi.