A Slum with a New-found Dignity
MY LETTER IN LATEST ISSUE OF BUSINESS TODAY
DATED MARCH 27TH 2016
This refers to your feature on Dharavi slum in Mumbai (Ladies vs Goliath, February 28). Interestingly, the author has found that women in the slum have a new-found dignity and confidence who believe that their product (sanitary napkins) is as good as those of the market giants such as Stayfree and Whisper. Her interactions with the slum workers highlight their aspirations. The role of associations, such as Aakar Social Ventures, whose aim is to provide training to equip women with the skills to educate their peers on menstrual hygiene, and earn an income selling affordable sanitary napkins in rural India, needs to be lauded, too. Had the author added some more data, such as cost comparison of Anandi versus other brands, it would have added more value to the story. This feature is fit to be a case study in B-schools.
-J. S. Broca, New Delhi