Resurrection of Maggi

Posted on December 9, 2015 by Jatinder Pal Singh Broca

Resurrection of Maggi

Here is my letter to the Editor of Business Today

Dear Sir,

This refers to your story titled “Resurrection” (BT 20th December). Here is my poetic response to the whole Maggi episode:

STAR MAGGI

Original Nursery Rhyme:

TWINKLE TWINKLE    LITTLE STAR,

HOW I WONDER    WHAT YOU ARE,

UP ABOVE THE WORLD    SO HIGH,

LIKE A DIAMOND    IN THE SKY!

My New Modern Rhyme 

TWINKLE TWINKLE  MERI MAGGI,

FIRR SEY     NIKAL KARR, AAGEY BHAAGI.

UP FROM THE SHELVES YOU QUICKLY FLY,

OTHER BRANDS  PEECHCHEY REH JAAEY.

TASTE TERA HAI  SAB SEY NIRALA,

SAB KE HEARTS  KO JEETNEIN WALLA.

MEN AND WOMEN    BOODHEY AUR BACHCHEY,

JO BHI KHAAEY   HAIN SAB SACHCHEY.

MAGGI HI HAI  SAB SEY AAGEY,

BAAKI SAB BRANDS  DUMM DABBA KARR BHAAGEY!

PREM SE KHAAO- PREM SE KHILAAO ,

‘JAI HO’ MAGGI KI,  BOLTEY JAAO!!

 J S BROCA,  New Delhi, 6th Dec 2015

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1 Response to Resurrection of Maggi

  1. Jatinder Pal Singh Broca says:
    January 2, 2016 at 9:38 pm

    A Nursery Rhyme for Maggi
    MY LETTER IN BUSINESS TODAY LATEST ISSUE DATED 17TH JAN 2016
    A Nursery Rhyme for Maggi
    This refers to your story on Nestle’s Maggi returning to the Indian market after a gap of several months. (Resurrection, December 20). The Maggi episode has inspired me to compose a variation of the age-old nursery rhyme Twinkle twinkle little star.. (albeit mostly in Hindi)
    My new rhyme goes: Twinkle twinkle meri Maggi/ Firr sey nikal karr aagey bhaagi/ Up from the shelves you quickly fly/ Other brands peechchey reh jaaey/ Taste tera hai sab sey nirala/ Sab ke hearts ko jeetein walla/ Maggi hi hai sab sey aagey/ Baaki sab brands dumm dabba karr bhaagey/ Prem se khaao prem se khilaao/ ‘Jai ho’ Maggi ki, boltey jaao!
    – J.S. Broca, New Delhi

    COMPILED BY J S BROCA
    30TH DEC 2015

    LINK: http://www.businesstoday.in/magazine/letters/letters-to-the-editor-business-today-magazine/story/227513.html

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