My Comments on BTs LUXURY ISSUE
Luxury Issue 2015
This refers to your latest issue of Business Today, dated 13th September 2015 labeled as ‘THE LUXURY ISSUE 2015’.
Well, luxury means different things to different people. Something that is an indulgence rather than a necessity, sumptuous or expensive, abundance or great ease and comfort – these are all definitions of luxury. No longer can something be considered luxury just based on cost, marketing campaigns, or desires. I tried Google-ing “luxury” images and the results included a gold plaited shower-head, Phantom Rolls Royce, a jewel studded palm tree, and a villa exterior – just to name a few!
“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity” according to Coco Chanel. Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance.
I think luxury doesn’t necessarily have to mean expensive” said Aerin Lauder. “ Luxury is anything you don’t need, right? I mean, you need food, water, clothing, shelter… but good wine, good food, beautiful interiors, nice clothes; those aren’t necessities, they are luxuries – it’s all luxury “ opines Marc Jacobs.
“For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule,” says Michael Kors.
All said and done, I feel when the common man is feeling the pinch of high inflation, the BT Team seems to be enjoying an awesome sense of humor by coming out with a Luxury Issue, as if to divert the common man’s attention from the necessities of life: ” Hey man, if you can’t buy your daily needs, you can at least dream of luxury watches, swanky yachts, designer jewellery, opulent bathrooms, exclusive gourmet foods, luxurious houses, lavish weddings, and what not !
It indeed felt luxuriously guilty to browse through the issue with an eye catching shiny red peacock motif on the cover. Just one point though—the peacock looked quite serious. A hint of a smile on its face could have appealed more I feel.
Reading about how the filthy rich and the famous simply splurge on things they want / desire, makes readers like me feel depressed to know what exactly they are missing! Cruel indeed!! (Take it sportingly dears!)
The collection of and show-casing of a range of various objects of desire / luxury from around the big big bad bad world, was indeed mind-boggling! Thanks for the luxurious imaginary journey! KUDOS to the BT Team!!. BTW, if this letter of mine wins the Best Letter Prize, please gift me a luxuriously framed Cover Photo of this issue’s cover page! I will feel as proud as the peacock!!
J S BROCA, NEW DELHI, 2nd September, 2015