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FEEDBACK TO BUSINESS TODAY

The Best Companies To Work For

In the BT issue dated 3rd August 2014, there was a survey about the best companies to work for. Here is what I had written to BT as my feedback to the cover story:

Dear Sir,

This refers to your EXCELLENT Cover Story and survey about “The Best Companies To Work For” (BT 3rd August 2014 ).

The survey has aptly highlighted the reasons why companies like Google, Accenture, TCS, Microsoft and IBM (the Top Five) are preferred compared to others.

While the survey does list and rank the companies as per its findings, it is felt that some of the important features that employees look for in a good company, are not adequately dealt with.

Some of the things that employees generally look for in a company, besides of course the compensation package, are: purpose, goals, responsibilities, autonomy, flexibility, attention, opportunities for innovation, open-minded-ness and transparency. Being happy in a work place and getting ample challenging experiences are also equally important. In today’s competitive scenario, it is also essential to know if the company cares about its brand and does it believe in marketing. Whether the company clearly defines and communicates its mission and vision statements, indicates its seriousness in the business arena.
Knowing whether the company engages in social media like Twitter and Facebook is also relevant in today’s business environment. For new entrants, it would be also enlightening to know about the company’s internal  culture, so that they can be sure of fitting in there.
Today’s job aspirants also look for constant recognition of their good work through incentives and awards. Above all, it is also essential to find out if the company has a comprehensive performance management system to track the progress of its employees.

However, all said and done, BT and its team / partners need to be applauded for their yearly pains-taking initiative to bring to the attention of its readers, recruiters and job seekers a valuable insight into the companies profiled there in. Kudos!

J S BROCA, New Delhi

23RD JULY 2014

In the current issue of BT dated 17th August 2014, with Sheryl Sandberg of Face Book fame on the cover, there was a highly abridged and edited version of my letter as under:

Valuable Insights

Your cover story The Best Companies To Work For (August 3) was excellent. It aptly highlighted the reasons why companies like Google, Accenture, TCS, Microsoft and IBM are preferred for employment. However, I felt that some important features employees look for in a good company, were not adequately dealt with in your survey to determine the best companies. Being happy at the work place and getting ample challenging experiences are also important. It is also essential if a company cares about its brand and whether it believes in marketing the brand. For new entrants, it would be also enlightening to know about the company’s internal culture, so that they can be sure of fitting in there.Still the BT team / partners need to be applauded for their yearly pains-taking initiative to bring to the attention of its readers, recruiters and job seekers some valuable insight into the profiles of different companies.

J S Broca, New Delhi

 

 

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