A PRIZE FOR ME, YET ONCE MORE ….

A PRIZE FOR ME, YET ONCE MORE ….

My response to a recent Case Study on HORLICKS has been judged to be the best of the lot. Here is what the magazine says at the end of the latest Case Study–on who else but, NARENDRA MODI.

BEST OF THE LOT

Best of the lot: BT receives many responses to its case studies. Below is the best one on Horlicks (May 11, 2014)

Jatinder Pal Singh Broca, Retired Chief Manager, Bank of India

Glaxo Smith Kline Consumer Healthcare (GSKCH) should think of introducing new and innovative  product variants under Horlicks umbrella brand to cater to the ever changing tastes of the new generation. It could for instance, launch ready to drink Horlicks combos with milk plus honey, cardamom flavour, milk with cut pieces of fruits like raspberries, pine-apples, apples and bananas. To extend the brand platform, the company should consider introducing Horlicks Jams for kids and teenagers. For example, Horlicks plus mango, Horlicks plus pineapple and so on. It could experiment with Horlicks based bread spread or paste for the busy on-the-move office goers to offer them a convenient breakfast option. GSKCH could also think of diversifying to Horlicks based sherbets for cooling in hot summers. It could try popular tastes like aam-panna and jal jeera. It could also come out with suitable sized gift packs of assorted products of Horlicks priced at say ranges of say Rs.151/-, Rs.251/- or Rs 501/-, for gifting on birthdays, anniversaries and festive occasions. As for its distribution strategy, the company should look at launching all its variants in Rs 2/-, Rs.3/- or Rs.5/- or even Rs.10/- sachets for catering to the vast section of low-income-group population. To become more environment friendly, it can use its distributors to collect empty plastic containers of Horlicks products from users for re-cycling. It could also pay some discount say one rupee per container against the price of the next product purchases. Finally, the company should discontinue the products and variants that have not succeeded in the market (noodles for instance) to control losses and improve profitability.

Broca wins a HarvardBusinessSchool pocket Mentor.

READERS CAN SEE PAGE 51 OF BT ISSUE DATED 8TH JUNE 2014 (WITH NARENDRA MODI ON THE COVER) RELEASED ON 26TH MAY 2014. (DAY OF SWEARING-IN OF MODI JI AS THE NEW PRIME MINISTER)

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1 Response to A PRIZE FOR ME, YET ONCE MORE ….

  1. Jatinder Pal Singh Broca says:

    Dear Readers

    PLEASE SEE MY OLD POSTING ON OREO BY GOING TO FOLLOWING LINK:

    http://seeingwithc.org/jsblog/?p=2281

    TITLE OF THAT POST WAS :“OREO” CASE STUDY RESPONSE FETCHES ME A PRIZE…..

    THE WINNING ENTRY TO THE OREO CASE STUDY FOR WHICH I HAD WON THE PRIZE LAST TIME WAS PUBLISHED IN BUSINESS TODAY Dated 26th May 2013 (Exactly a year ago)

    J S BROCA
    NEW DELHI
    26TH MAY 2014

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