My article published in The Indian Banker – a monthly journal

My article has been published in the Nov 08 issue of The Indian Banker – a journal published by the Indian Banks Association, which is the apex association in India. I thank them for this recognition and for considering my article worthy of publication. I had orignially titled it “Sab kuchh bikta hai” (Everything sells), however they renamed it as below.

My article:

Page 1

Page 1

Page 2

Page 2

Click here to download easy to read PDF version.

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