NEW JOB OPPORTUNITIES FOR MBAs

 NEW JOB OPPORTUNITIES FOR MBAs

“Twintership”

This is the term used to describe an internship in companies where the intern is given the task of using social media to drive attention to their products and services.So what’s a Twintern you say? Essentially, a Twintern is an intern, typically a university or college student, who is hired to be the official Twitter spokesperson and brand ambassador for a given company.A Twintern is in charge of reporting company happenings, as well as joining, actively participating in, and establishing online communities for a company’s brand.Many businesses, especially ones without a definitive social media strategy or communications plan in place, are hiring twinterns to be their new media be all end alls. Twintern job descriptions encapsulate pretty much everything dealing with the social media sphere, including: influencer outreach, monitoring/metrics and crisis communications all in one.

 

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