Celebrity Endorsement …

Celebrity Endorsement…
A few days ago,I had read the following news item somewhere:
Bihar boy Sushil Kumar,who hit the Rs 5 crore (Rs 50 million) Kaun Banega Crorepati jackpot, was recently named by the Centre as the brand ambassador for its flagship rural job guarantee scheme MNREGA. Announcing the decision, Rural Development Minister Jairam Ramesh  had said that Sushil Kumar is a “good example” of young men who worked in the MNREGA programme and the government will make use of him in Bihar, Jharkhand, Uttar Pradesh  and Madhya Pradesh  to highlight the impact of MNREGA on the rural masses.

Today I have seen a huge half page ad about MNREGA in a regional language (Hindi) newspaper,where Sushil Kumar’s picture has been used.
Great going. That’s CELEBRITY ENDORSEMENT of a GOVERNMENT PROGRAMME !
BTW,to guide the dummies,the full form of the scheme is: Mahatma Gandhi National Rural Employment Guarantee Act.
This entry was posted in Comments to print media, People, Social Commentry. Bookmark the permalink.

1 Response to Celebrity Endorsement …

  1. I have been examinating out a few of your posts and i can state that it is pretty clever stuff.

Leave a Reply