TATA among world’s Top 50…
I read an article titled :” Worth its salt: Tata among top 50 global brands” in FINANCIAL EXPRESS of 22/03/2011.
Here is what I wrote by way of a Letter to the Editor :
This refers to the article titled :” Worth its salt: Tata among top 50 global brands” (FE 22/03/2011).
Indeed,it is a proud moment not only for the Tatas but also for the entire corporate world of India,to see the Tata Brand notching an enviable position among the top 50 global brands !
This speaks volumes not only about the group’s capability,capacity and connectivity with its customers,but also about the group’s Brand Equity !
Right from the humble Tata Salt, with its top-of- the-mind recall value of its tag line :” Desh Ka Namak” ( our country’s salt) to the recent Tata Nano , its low priced car,with lots of innovations to its credit and its quite believable tag line :” Khushyion Ki Chaabi ” ( the key to happiness),Tatas have been always focussing on fulfilling the needs and desires of its end users-its customers.
Tatas surely know that the magic mantra to carve a niche in the hearts and minds of its users,is not only in giving them quality products at competitive rates but also to give them real value for money ! Here in lies a valuable lesson in Brand Management for the other corporates to emulate and achieve !
Ratan Tata,the commander,and all his soldiers down the line,deserve a great round of applause as well as a healthy annual bonus for their sheer hard work and productivity.Truely,excellence has no limits !
J S BROCA
I shall wait to see whether my letter is published or not.Meanwhile say Jai Hind for TATA !
If you wish to read the original article.please go to the following link:
Your feedback will be welcomed.
J S BROCA
You can read my comments on web site of Financial Express by going to the following link :
Your views/comments will be welcomed.
J S BROCA
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