101 Reasons…
We normally celebrate our birthdays,marriage anniversaries etc in our own ways.We offer prayers,donate something to the poor and needy,rejoice over lighted candles and take a mouthful of a piece of a delicious cake,or just party at some hotel.
Our celebrations are generally restricted to the above two occasions.We also buy gifts for our loved ones to remember these happy occasions.
Our marketting people are experts in creating newer occasions.A common example is Archies Greetings cards.Now there are cards for many and all occasions-Friendship Day,Teachers Day,Father’s Day,Mother’s Day,Doctor’s Day,Son’s Day,Daughter’s Day…you name it and there is a card for it.These are sales gimmicks to pocket your hard earned money from your purse or wallet.
Another really interesting ad I saw in a newspaper recently was an ad given by a reputed local brand of shawls,stoles,scarves etc (winter is approaching !) The ad had listed some interesting reasons to celebrate,besides the usual occasions listed earlier and asked the customers/readers to celebrate them by buying shawls etc from them.
Here are some of the reasons listed in the ad :
1.The fourth anniversary of you forgetting her birthday.
2.The eighteenth anniversary of her parents saying no.
3.Sixth anniversary of the last pillow fight you had.
4.Fifth anniversary of the thirteenth love letter you wrote to her.
5.Twenty third anniversary of first seeing her in the college canteen.
6.Twelfth anniversary of the first pashmina shawl you bought for her.
I feel there can be 101 or even more reasons to celebrate (?) occasions like those listed above.
Dear Readers,I would be happy if you would please list out some of your favourite reasons to celebrate such funny events in you life so that we can all smile at them just by imagining what could have happened on those days/events in real life !!
I thank these marketting guys for giving me a hint about so many reasons to think of buying something for you know who.Yes,but I have hidden that piece of ad from the newspaper from my better half for the time being….Clever of me,isn’t it ???
E…n…j…o…y..!!
Jatinder ji, life is a celebration. Is it not? For example, one can celebrate her first mail, and the days of ending the letters grading from ‘yours sincerely’, ‘yours friendly’, ‘warmly’, ‘truely’, ‘lovingly’ and finally ‘affectionately’. And perhaps when she danced ‘Bangra’ with you! etc etc.
Kumarendra Mallick, Hyderabad
Sep 24, 2010
Among us, there are some ‘Touch me not” people, who keep a distance from such celebrations. But the rich have money to spend and go for parties or conduct their own, as part of their posh merry-go-round-life. We do celebrate Festivals like Deepavali, Holi, Happy Birthday and so on. What for? They are, no doubt, expenses for us, but provide a regular income for the business men, as you point out. Your contributions are always thought provoking and humourous. If you allow me to take liberty with your goodself, to me, you are like the famous Raj Kapoor’s “Mera Naam Joker.” to keep others happy.
Rajaram Ramachandran, Juhu, Mumbai
Sep 25, 2010
Dear Mallick ji,thanks for your response and adding to my list of reasons for celebrating life.
J S Broca
new delhi
25th sept 2010
Dear Rajaram ji, I am really thankful to you for your lovely response.
j s broca
new delhi
25th sept 2010
Sir, If I am not wrong, you are a person who believes in celebrating every moment. This increases our levels of optimism. Nice hilarious reasons to celebrate. Enjoyed. Regards,
Dr Pooja G Bhuyar, Bijapur
Sep 27, 2010