MY LETTER TO BUSINESS TODAY :
Here is what I wrote to BT in response to a lead article on an issue :
Your latest issue on ” India’s Top Recruiters” (BT 13th June 2010),was timely and topical.
It was good to know about the changing mindset of the job aspirants who now view the job profile,brand of the recruiting company and the career growth opportunities as more important than the pay packets and perks as hitherto.
Last year amidst recession etc any job was welcome and was better than no job at all.Now with the economy on the upbeat and top recruiters visiting campuses with renewed efforts to grab the top brains.the batches of B School pass outs have welcomed recruiters and have opted for even lower paying jobs but tagged with assurance of a good work culture,a clear promotional policy and a conducive environment for serious workers.
Lets hope both the recruits and the recruiters mutually enjoy the fruits of hard labour !
-J S BROCA
Now here is the copy of my letter in its abbreviated form as published in BT issue of 25th July on ” Home Truths”:
Picky About Jobs
India’s Top Recruiters (BT June 13) offered a timely and revealing account of the changing mindset of job aspirants today.As increasing numbers of job seekers place more emphasis on job profile,brand value of the company and career growth opportunities,these attributes are viewed as being more important than fat pay packets and perks.-
-J S Broca
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