A Dream of Owning and Enjoying Luxury Feelings

A Dream of Owning and Enjoying Luxury Feelings


MY LETTER IN BUSINESS TODAY ISSUE DATED 8TH OCT 2017


Here is an edited version of my letter:


This refers to your annual Luxury Issue 2017 (September 24). Your editorial rightly mentions the limitations in getting details on the exact number of high net worth individuals in India. Yes, in India demonetisation did play a part in curbing the desires of the super rich, but it is a momentary phase. Making money and acquiring assets like luxury villas, cars, exotic jewellery, is the physical side of a human being’s basic desire to show off. Enjoying moments of pleasure by dining with your family and friends on occasions like birthdays and anniversaries in exclusive restaurants or hotels is the emotional side for keeping the memory of those intimate moments alive for life. Business Today’s issues on luxury motivate the readers like us to at least dream of owning and enjoying the feelings of having luxury watches, swanky yachts, designer jewellery, opulent bathrooms, exclusive gourmet foods, luxurious houses, lavish weddings, and what not! Kudos to the entire BT team for a job well done.


J.S. Broca, New Delhi


22nd Sept 2017


This is what I had written to BT:


Dear Sir,


This refers to your much-awaited and well presented annual Luxury Issue of 2017 (BT 24TH Sept 2017).


Your hard-hitting editorial rightly mentions the limitations in getting your hands on exact number of High Net Worth Individuals in India or abroad or the exact statistics of their wealth. Yes, in India demonetization did play a great part in curbing the desires of our luxury kings and queens from splurging,  but it is a momentary phase it is commonly believed.


Famous quotes on luxury lifestyle, luxury living and luxury articles by well known writers have been driving home the positive and negative aspects of  LUXURY, very candidly. Here is a simple one but one of my favorites: ”One day you are going to call me and get a reply from my assistant”. Another apt one is: ”They will laugh at your dreams until you start making money.” Making money and acquiring assets like luxury villas, cars, exotic jewellery, is the physical side of a human being’s basic desire to show off. Enjoying moments of pleasure by dining with your family and friends on occasions like birthdays, anniversaries etc in exclusive restaurants or hotels is the emotional side for keeping the memory of those intimate moments alive for life.


Such beautiful, once-a-year issues on luxury by BT motivate mere mortals and readers like us to at least dream of owning and enjoying the feelings of having luxury watches, swanky yachts, designer jewellery, opulent bathrooms, exclusive gourmet foods, luxurious houses, lavish weddings, and what not!


Yes, BT surely knows the subtle art of pampering its readers!! Kudos and Thanks to the entire BT team for a job Well Done. 


Dear Editor, I also strongly recommend that you take the entire team out for a lavish lunch or dinner in some luxury location to reward them with a life time experience for memory sake!


J S Broca, New Delhi  , 11th September, 2017


You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply

You must be logged in to post a comment.