“INDIA’S COOLEST START-UPS”

 INDIA’S COOLEST START-UPS”

This was the heading of the cover story in Business Today’s issue dated 13TH April 2014. I enjoyed reading it. Here is my feedback by way of a letter to the editor of BT:

Dear Sir,

Your cover story on “India’s Coolest Start-ups” in your special issue (BT 13TH April 2014)was a very engrossing account of how ideas can be nurtured and how dreams can be translated to dollars through enterprise by leveraging use of latest technology.

Each of the 16 start-ups listed by 5 members of your eminent jury, is a test-case in innovation, creativity, out-of-the-box thinking and drives home the point to wannabe entrepreneurs that this is how they can come out clear winners in the present competitive scenario, with products and services that can make our lives easier, convenient, interesting, enjoyable and savvy.

May the tribe of such “start-uppers” increase to create a more positive image of our somewhat forgotten old phrase “Mera Desh Mahaan” in the global geographical and historical context and to continue to re-confirm a popular slogan : ”Humm Kissi Sey Kumm Nahin” (We are not less than anybody else).

Kudos to BT and its Team for such a priceless Collector’s Issue!

J S BROCA,  NEW DELHI, Subscriber No: BT1593014

In the latest issue of BT dated 27th April 2014 with the cover story titled Election Economy, a shorter edited version of my letter has been published as under:

Cool Customers

Your cover story on “India’s Coolest Start-ups” (April 13) has analysed how ideas can be nurtured and how dreams can be translated into dollars through sheer enterprise by leveraging the latest technology. Each of the 16 start-ups chosen an illustrious jury of five, is a test-case in innovation, creativity and out-of-the-box thinking. May the tribe of such start-ups increase to create a more positive image of “Mera desh mahaan”   globally and propagate the new idea:”Hum kissi sey kum nahin ”. Kudos to the BT team for bringing out this special collector’s edition.

J S Broca, New Delhi

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