Delivered hot and sizzling…!

Delivered hot and sizzling…!


 


There was an interesting editorial titled :”DELIVERED” in FE of 7th July 2011. It spoke about the excellent performance of Domin’os franchisee M/s Jubilant Foodworks in India.To read the article,please go to the following link :


http://www.financialexpress.com/news/delivered/813813/0


I liked the piece a lot since I had recently discussed a CASE STUDY on a Pizza related subject in one of my MBA classes.


Here is what I wrote to the Editor in response by way of a letter as usual :


Dear Sir,


This refers to your Editorial titled :”Delivered” in FE of 07th July 2011 on the marketting success story about Jubilant Foodworks,the sole franchisee of Domino’s Pizza.Indeed,within a short span,Jubilant has captured the tastebuds,tummies and hearts of Pizza loving Indians,with its Indiansied recipes and flavours such as ” Keema Dopiazza” or “Peppy Paneer”.In fact the company has several reasons to be really jubilant. It began with 100% imports but today it has zero imports.A touch of “swadeshi” you can say ! Overcoming the initial hiccups,it has made “Domino’s” a household name.Pizzas have now reached the masses in India.With its shrewd strategies,it has left its rivals like McDonalds,Pizza Hut and Subway,far behind.The number of Indian towns where Dominos has outlets has now escalated to 87.Domino’s total number of outlets now are reportedly 364 compared to 211 of McDonalds.Thats Pizza Power indeed.It soon plans to tap the “sweet tooth” sector of Indians by launching doughnuts.Its Garlic Bread,Choco Lava Cake,Pasta and Wraps have also created a big buzz.It is note worthy that out of a total  Rs.1000 crores Pizza market,Jubilant has garnered a share of 50% already.Domino’s success story has already become a Case Study in the hallowed portals  of several B Schools.Its much touted and famous marketting gimmick :”Delivery in 30 minutes or Pizza free” has become an enviable standard for others to emulate. 


J S BROCANEW DELHI.  


My response has so far not been published in FE perhaps because  my letter was judged to be too sugary and in praise of the Pizza company in question !!


Anyway,it was a delicious subject, and I have shared a slice of my views on it with my readers. Do you agree ? Your feedback will be quite tasty,I bet.


 


 

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2 Responses
  1. I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one these days..

  2. Molly Oppy says:

    You can certainly see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.

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