Don’t carry CSR overboard…

DON’T CARRY CSR OVERBOARD

There was a thought provoking article in Financial Express dated 30th June 2011,titled “Don’t carry CSR overboard”.

  

To read the article on the site of FE,go to the following link:

http://www.financialexpress.com/news/column-dont-carry-csr-overboard/810520/0

I really liked the article and this was my response to the Editor,by way of a letter :

Dear  Sir,

  

This refers to the column”Don’t carry CSR overboard” by Madan Sabnavis in FE of 30th June 2011.

 

In the Indian context,there is a popular belief that donation should be done “gupt” (secretly) or anonymously if one is expecting to be rewarded for this charitable act by divine forces. 

 

Further, there is a famous doha of Saint Kabir : “Chidi Chonch Bhar Ley Gayi,Nadi Naan Ghatiyo Neer,Daan Deeye Dhan Naan Ghatey,Keh Gaye Bhakt Kabir..”

 

Literally,it means that it hardly matters if a sparrow takes a beakful of water from a river.Similarly,your wealth is not going to be seriously affected if you donate a small portion out of it.

 

In simple words,if a bird drinks from the river,the river does not lose any water. Saint Kabir says that similarly,wealth is never reduced by donating/using wealth for benefit of others ie God always provides to people who use their wealth to help others.
J S BROCA

New Delhi

If you have any views/comments/opinions on this subject,do submit.

  

Here is a link to a beautiful rendition of Dohas of Saint Kabir by JAGJIT SINGH…on Youtube…E..N..J..O…Y…!

http://www.youtube.com/watch?v=qc72lpEc3kc

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
5 Responses
  1. J S Broca says:

    Dear Friends,
    Here are Mukesh Ambani’s views on CSR :
    Make CSR More Meaningful: Ambani -Economic Times 11th July,NEW DELHI.

    Reliance Industries Chairman Mukesh Ambani called for a new business ethos where companies don’t just work only to create shareholder value but also enrich society, making corporate social responsibility (CSR) more meaningful than mere handouts for the deprived.

    “One cannot try to understand CSR in isolation. CSR is often seen as charity. And this narrow definition springs from western theories that believe in more privileged giving certain portion of their wealth to the less privileged. However, Indian values teaches not only charity but enrichment of others,” Ambani said at the Col Mushran Memorial Lecture in New Delhi.

    He said CSR should be defined as “continuous social responsibility” and called for new partnerships involving corporate world, government and people at large – a view echoed by Commerce and Industry Minister Kamal Nath, who said at the same function that corporate houses should spare people for voluntary work in art, healthcare and efficient implementation of development projects.

    “Business should be evaluated on the basis of social returns and not only financial returns. For me, purpose of business is growth and welfare of the nation at large by creating more jobs and wealth. Every Indian deserves to lead to a better life,” said Ambani, one of the richest men on the planet and owner of multi-storeyed Antilla, which ranks among the world’s most opulent and luxurious homes.

    He said businesses should put people ahead of customers and that economic growth stories should not be just told in absolute numbers but it should translate into the transformation of the future. He stressed on significance of CSR in the lights of Indian corporate houses that are transforming into global giants that will have to keep CSR as integral part of the business. “We now have to see business in vital context. Business will not have to act only for shareholders. But it will also have to care for the society. In today’s context it is important to get business of business right,” said Ambani. He stressed for the need of creating unique CSR models design with keeping in mind the tradition of India.

    Mukesh Ambani

  2. J S Broca says:

    Dear Friends,
    You can see my comments live on above views of Mukesh Ambani on ET’s website,by going to the following link:
    http://economictimes.indiatimes.com/usrmailcomment.cms?msid=9176735&usrmail=jsbroca@yahoo.com&mailon_commented=1

    J S BROCA
    New Delhi
    12th July 2011

  3. Alline Roaf says:

    You are a very intelligent individual!

  4. Ada Ferlic says:

    You can definitely see your expertise in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

  5. Cat Fence says:

    I comprehend and respect your clear-cut points. I’m impressed along with your writing style and how properly you express your thoughts.

Leave a Reply

You must be logged in to post a comment.