HOW CAN THE AVIATION SECTOR SURVIVE THE CURRENT TURBULENCE ?

There was a topic for discussion in Business Line of 20.10.08 titled: “HOW CAN THE AVIATION SECTOR SURVIVE THE CURRENT TURBULENCE ?” I had submitted the following response on 21.10.08 :
“Survival of the fittest” theory of Darwin is equally applicable to airlines today.Profitability is the only  benchmark for economic survival during these competitive times when aviation industry is in a state of flux.Giving the customers  what they want but at an affordable price is the modern mantra.On-time performance,unmatched service,qualitative and  well defined passenger safety checks are of prime importance.However here are some suggestions for implementation to have a lean but a mean airline : 1.Re-assess economic viability of flights on less remunerative routes. 2.Go for futures trading in case of Aviation Turbine Fuel (ATF) so as to hedge against  price spikes. 3.Analysing and cutting down on wasteful procedures and expenses 4.Having tie-ups (or mergers or aquisitions or consolidation) with other airlines for running  one full aircraft rather than two half filled aircrafts. 5.Reducing freebies,discounts,commissions to travel agents through negotiations 6.Using free space inside and outside the aircraft for displaying advertisements for generating ad-revenue.(eg doors of overhead lockers) 7.Using spare space on tickets/boarding passes for printing small ads for shoring up the bottom line. 8.Rationalising pay structure,perks and allowancesof all staff by taking unions and associations into confidence. 9.Parking aircrafts as near as possible to departure terminals to reduce transporation costs of baggage and passengers from the terminal to the aircraft by buses. 10.Transporting only ladies,children, old-aged and sick passengers from the terminal to the aircraft by bus (others with just one  hand baggage can easily walk to the aircraft if parked nearby )  11.Switching off of cabin lights in the aircraft except when really necessary. 12.Planning air port traffic management in such a way that aircrafts do not have to hover un-necessarily above an airport for want of landing space. 13.A regular and more frequent preventive maintenance programme for all aircrafts. 14.Stopping printing and publishing of house magazines meant for in-flight reading until the bottom line goes out of the red.. 15.Building brand loyalty by improving punctuality,efficiency and service at all levels   Here’s wishing the aviation industry a smooth takeoff during such turbulent times.HAPPY FLYING.   – J.S.BROCA   New Delhi
This was what was finally published in BL of 27th Oct 08:
“Survival of the fittest theory of Darwin is equally applicable to airlines today. Profitability is the only benchmark for survival during these competitive times. Giving the customers what they want but at an affordable price is the modern mantra. On-time performance, unmatched service, qualitative and well defined passenger safety checks are of prime importance. — Jatinder Pal Singh, email”
The entire effort of writing such a long letter on the subject matter has gone to waste since they have just published a short, heavily chopped version again!(because of space constraints ? )

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