Archive for » September, 2015 «

MOST POWERFUL WOMEN……

THE MOST POWERFUL WOMEN.

Dear Sir,

This refers to your special women issue (BT 27TH September 2015). Congratulations to the BT Team for giving us readers, a visually delightful and power packed issue! Yes indeed it is a Collectors’ Issue! Kudos to the BT Team for a paisa vasool  issue!

The line-up of 25 of THE MOST POWERFUL WOMEN as selected by your eminent Jury (including my Classmate  and dear friend Sam Balsara) was really awesome and this brigade of beauty and / or brains deserved to be included in your exalted list by virtue of 3 Ps ie their sheer  Performance  in their respective fields, Perseverance  to forge ahead in spite of obstacles and a  Pragmatic  approach to day-to-day problems. They all deserve a BIG Salute! BOOM!! BTW, the tit-bits like ‘Why She Matters’, ‘What Matters To Her’ and ‘Business Idol’ were very interesting too. Thanks!

Being associated with the educational field now, I have strongly recommended to all my students to buy and read this issue, so that they can get a glimpse of what it takes to be an achiever and what qualities makes one really powerful in one’s chosen field / career.

Hope the present generation takes a lesson from these MPW and makes an honest attempt to shine amidst highly competitive times and justifies once again the truth behind “survival of the fittest” theory of Darwin!

J S BROCA, NEW DELHI

18th Sept 2015

 

MY LETTER IN BUSINESS TODAY….

MY LETTER IN BUSINESS TODAY ISSUE DATED 27TH SEPT 2015   MIND-BOGGLING COLLECTIONS

This refers to your special issue on luxury (September 13). Well, luxury means different things to different people. I tried a Google search on “luxury” images and the results included a gold-plated shower-head, Rolls-Royce Phantom, a jewel-studded palm tree and a villa exterior – just to name a few. “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity,” according to Coco Chanel. Says US fashion designer Michael Kors: “For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.” All said and done, I feel when the common man is feeling the pinch of high inflation, the BT team seems to be enjoying an awesome sense of humour by coming out with a Luxury Issue, as if to divert the common man’s attention from the necessities of life. Reading about how the filthy rich and the famous simply splurge on things they want/desire makes readers like me feel depressed to know what exactly they are missing. However, the luxury collection was, indeed, mind-boggling. Kudos to the BT family for bringing out a fabulous edition. – J.S. Broca, New Delhi

 

My Comments on BTs LUXURY ISSUE

My Comments on BTs LUXURY ISSUE

Luxury Issue 2015

Dear Sir,

This refers to your latest issue of Business Today, dated 13th September 2015 labeled as ‘THE LUXURY ISSUE 2015’.

Well, luxury means different things to different people. Something that is an indulgence rather than a necessity, sumptuous or expensive, abundance or great ease and comfort – these are all definitions of luxury. No longer can something be considered luxury just based on cost, marketing campaigns, or desires. I tried Google-ing “luxury” images and the results included a gold plaited shower-head, Phantom Rolls Royce, a jewel studded palm tree, and a villa exterior – just to name a few!

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity” according to Coco Chanel. Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance.

I think luxury doesn’t necessarily have to mean expensive” said Aerin Lauder. “ Luxury is anything you don’t need, right? I mean, you need food, water, clothing, shelter… but good wine, good food, beautiful interiors, nice clothes; those aren’t necessities, they are luxuries – it’s all luxury “ opines Marc Jacobs.

“For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule,” says Michael Kors.

All said and done, I feel when the common man is feeling the pinch of high inflation, the BT Team seems to be enjoying an awesome sense of humor by coming out with a Luxury Issue, as if to divert the common man’s attention from the necessities of life: ” Hey man, if you can’t buy your daily needs, you can at least dream of  luxury watches, swanky yachts, designer jewellery, opulent bathrooms, exclusive gourmet foods, luxurious houses, lavish weddings, and what not !

It indeed felt luxuriously guilty to browse through the issue with an eye catching shiny red peacock motif on the cover. Just one point though—the peacock looked quite serious. A hint of a smile on its face could have appealed more I feel.

Reading about how the filthy rich and the famous simply splurge on things they want / desire, makes readers like me feel depressed to know what exactly they are missing! Cruel indeed!! (Take it sportingly dears!)

The collection of and show-casing of a range of various objects of desire / luxury from around the big big bad bad world, was indeed mind-boggling! Thanks for the luxurious imaginary journey! KUDOS to the BT Team!!. BTW, if this letter of mine wins the Best Letter Prize, please gift me a luxuriously framed Cover Photo of this issue’s cover page! I will feel as proud as the peacock!!

J S BROCA, NEW DELHI, 2nd September, 2015