Archive for » May, 2015 «

YET ONE MORE LETTER IN BUSINESS TODAY….

MY LETTER IN BUSINESS TODAY ISSUE DATED 7TH JUNE 2015 (With Kishore Biyani on the cover)


Who Will Win the Battle Royale? 


This refers to your cover story on e-commerce business (Fight to the Finish, May 24). Your team’s prophecy – in the long run each market segment will have only one winner – seems to be like the replay of Charles Darwin’s Theory of Evolution. The phrase “survival of the fittest” had originated from this theory, describing the mechanism of natural selection. In the e-commerce business, a “fit” venture obviously refers to the one that has best adapted to the current environment, of not only satisfying the customers but also delighting them so that they continue to be loyal supporters and contribute towards growing the venture’s brand equity, too. It will be more interesting to see which way the business pie crumbles, who wins the battle royale, and who occupies the proverbial “kursi” ultimately. 


- J.S. Broca, New Delhi


THIS IS WHAT I HAD WRITTEN:


Dear Sir,


This refers to your exciting cover story titled “E Commerce Battlefield” (BT 24TH May 2015).


Your E-Commerce study team’s prophecy that in the long run, each market segment will see a fight to finish  and eventually each will have only one winner, seems to be like the re-play of Charles Darwin’s controversial Theory of Evolution published more than 150 years ago. Some politicians and religious leaders still denounce it and invoke a higher being as a designer to explain the complex world of living things, especially such specimens as humans. Only the present context now refers to the E Commerce business developed by the humans.


“Survival of the fittest” is a phrase that had originated from the above theory as a way of describing the mechanism of natural selection. It is more commonly used today, to refer to a supposed greater probability that “fit” as opposed to “unfit” companies will survive after passing through rigorous tests. In E Commerce,  a “fit” venture obviously refers to the one that has “best adapted to the current environment,” of not only satisfying the customers but also delighting them so that they continue to be loyal supporters and contribute towards growing the venture’s brand equity too.


Another common prediction regarding E-Commerce Business relates to the probable similarity with the historic dot-com bubble or the dot-com collapse during the years 1997–2000. The period was marked by the founding as well as spectacular failure of several new Internet-based companies commonly referred to as dot-coms. Companies then had caused their stock prices to increase by simply adding an “e-” prefix to their name or a “.com. Now the “E” in E-Commerce refers to ‘Electronic’ and several players are in the field battling for survival.


Your team’s reports on each of the five E Commerce segments makes very interesting reading but it will be more interesting to see which way the business-pie crumbles, who wins the battle royal, who loses his shirt of his back first and who occupies the proverbial “kursi” ultimately. We can only hope and say: “May The Best Company Win!”


J S Broca , New Delhi


LINK:


http://businesstoday.intoday.in/story/business-today-readers-feedback-on-the-magazine-coverage/1/219460.html


 



 

Another Letter of mine in Business Today

Another Letter of mine in Business Today


The last issue of BT dated 10th May 2015, with PM Modi on the cover had an interesting cover story on Solar Energy. This is what I had written to the Editor in response:


Harnessing Solar Power


Dear Sir,


This refers to your EXCELLENT Solar Power cover story titled:”The 100 GW Headache” (BT dated 10th May 2015).


It has been well documented that traditional sources of energy that light up our homes today are coupled with alarming levels of pollution, global warming and ever increasing costs. This is the reason why scientists across the globe had to scout for renewable energy sources that are non-polluting and more economical.


Why Solar Energy has so many takers is due to the fact that the sun in all it’s splendor, radiates abundant energy from the sky above. Applications of solar energy are many—solar water heaters, solar swimming pool heaters, cookers, room heaters, streetlights – the list goes on and on. Basically, energy radiated by the sun is free is harnessed for charging batteries that are used up when it is not sunny. The demand for clean renewable energy has further prompted research of sources like bio-mass, wind, sun and water.


The average reader of BT must be aware that Solar Cell is commonly known as a Photovoltaic Cell which is nothing but a semi-conductor device consisting of a large-area p-n junction diode, which can generate electrical energy in the presence of sunlight. This conversion of solar to electrical energy is termed as Photovoltaic Effect. The field of research related to solar cells is known as Photovoltaics.


As is well known, solar cells have many diverse applications from hand held computers to earth orbiting satellites and remote radio telephones. Ordinary households can save a great deal if they go solar for all their electrical needs. Hence the PM’s strategy needs to be appreciated in view of the benefits of solar energy. That it would take seven years to reach the target, is understandable, seeing to the size of our country.


Incidentally, solar heating system on one’s property increases its over all worth, because one’s home becomes its own power producer. Affordable, reliable, hassle-free with less maintenance requirement cleaner air, clean environment, photovoltaic modules are designed to stand rough weather including winds, heat, humidity and freezing temperatures and lower electricity bills. So the scope for harnessing Solar Power in India is immense.


SO LET’S ALL GO SOLAR!! SAY “YES” TO SURYA NAMASKAR !! SAY “NO” TO ANDHKAAR (Darkness) !!


J S BROCA, NEW DELHI, 27th April 2015


The latest issue of BT dated 24th May 2015 with the cover story on E COMMERCE has published a highly edited and a much shorter version  of my letter as under:    


MY LETTER IN BUSINESS TODAY ISSUE DATED 24TH MAY


Harnessing Solar Power


This refers to your excellent cover story The 100 GW Headache (May 10). The prime minister’s strategy needs to be appreciated in view of the benefits of solar energy. That it would take seven years to reach the target is understandable, considering the size of our country. The scope for harnessing solar power in India is immense. Solar cells have many diverse applications, from handheld computers to earth-orbiting satellites and remote radio telephones. Ordinary households can save a great deal if they go solar for all their electrical needs. -J.S. Broca, New Delhi


 

MY THOUGHTS ON MY MARRIAGE ANNIVERSARY TODAY

MY THOUGHTS ON MY MARRIAGE ANNIVERSARY TODAY


Today is 1st May 2015. On this day in 1977 ie on 01.05.77, I got married. This lovely accident happened 38 years ago. I and my dear wife Manjit Kaur, have travelled a long distance together. This morning while praying to Lord Almighty, she said and hoped to celebrate at least 50 years of our togetherness before …you know what…... Inshaallah, be it so.


Some years ago my sister-in-law’s married daughter, while wishing me a happy anniversary, had reminded me of an old Hindi movie song : ”Jab hum hongey 60 (saathth) saal key, aur tum hogi 55 (pachpan) kee, bolo preet nibhaogee na tabh bhi apne bachpan kee ?”


Manjit has been a good companion on the path of love, we have braved many storms together, enjoyed many sweet moments, re-lived many “fights” “misunderstandings” and what not. She has been my pillar of strength, my anchor, my torch bearer. She is a wonderful human being, a very caring mother, a very intelligent and outspoken person who calls a spade a spade. She has the gift of judging very astutely any person whom she meets for the first time. Her perceptions about others have been 100 % correct as per my experience so far. I have learnt to rely on her judgment, her analysis of practical situations. She is a God fearing, devout lady and an EXCELLENT home maker. God Bless Her. May we travel many more years  together further but with the Divine Will of The Lord above. She has tenderly but strictly mothered and reared two beautiful, good natured, hard working, God fearing children Hardeep Singh and Harmeen Kaur and we are both very proud of them both. By grace of GOD, they are both happily married and are equally happy with and proud of their life partners Inderjeet Kaur and Harinder Singh and now are proud parents of wonderful God given gifts of beautiful children—Sukhman Kaur and Devjyot Singh.


GOD BLESS US ALL!


JATINDER PAL SINGH BROCA


1ST MAY 2015