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A Valuable Tool For Helping Students

A Valuable Tool For Helping Students

MY LETTER PUBLISHED IN BUSINESS TODAY

ISSUE DATED NOVEMBER 9TH 2014

Following was the ORIGINAL text of my Letter to Business Today:

Dear Sir,

This refers to your latest / special issue on “India’s Best B Schools” (BT dated 26th October 2014).

The Top Ten B schools as per your rankings, were quite predictable, with the elite IIMs obviously ruling the roost.

Your methodology (“How We Did It”) this year includes some refreshingly new parameters like Learning Experience, Living Experience, Placement Performance, Selection Process, Future Orientation and Return On Investment.

However, the findings are surprisingly based on responses from just 1301 respondents. This figure is judged to be too small a sample size for such a survey.

In today’s competitive scenario, a survey of this nature must also take into account factors like: quality of students admitted to these schools, the success rate of students after they graduate, career opportunities made available and networking etc.

The degree alone does not fetch the students the jobs they want. Hence, opportunities to connect with industry bigwigs, entrepreneurial startups and other business related people through Social Media Marketing are also very essential in making the paper degree worth the time and money spent on getting it.

All said and done, your survey is like a beacon of light showing the direction but when it is time to make a career decision, aspirants generally care more about cost, convenience and quality of the course rather than the ranking alone. Such ranking surveys nonetheless serve as a valuable tool for helping students make an informed decision. Kudos to the BT- Mudra Team !!

J S BROCA New Delhi

Here is the EDITED Version of my letter as now published:

A Valuable Tool For Helping Students

This refers to your special issue on “India’s Best B Schools” (October 26). The Top Ten B schools as per your rankings, were quite predictable, with the elite IIMs obviously ruling the roost. But the findings are surprisingly based on opinions on Top B Schools from just 1,301 respondents. This sample size is too small for such a survey. A survey of this nature must also take into account factors like the quality of students admitted to these schools, the success rate of students after they graduate and career opportunities made available. When it is time to make a career decision, aspirants generally care more about cost, convenience and quality of the course rather than the ranking alone. However, such ranking surveys nonetheless serve as a valuable tool for helping students make an informed decision. Kudos to the BT- MDRA Team!

J S Broca, New Delhi