Archive for » March, 2014 «

MY LETTER IN B.T WINS BEST LETTER PRIZE

MY LETTER  IN BUSINESS TODAY WINS BEST LETTER PRIZE

MY LETTER TO BUSINESS TODAY ON MARCH 14TH 2014 WINS BEST LETTER PRIZE (Gift vouchers worth Rs.1000/- from LIFESTYLE) AS MENTIONED ON THE LETTERS PAGE OF THE LATEST ISSUE OF BT DATED 13TH APRIL 2014 JUST OUT ON TE STANDS TODAY.

On reading the story on Rahul Gandhi, this is what I had written by way of a letter to the editor of BT:

Dear Sir,

Your story on Rahul Gandhi in BT dated 30th March 2014 (Lost in communication) was well presented. However, in today’s marketing scenario, the earlier old so-called  “Four Ps” (Product, Promotion, Place and Price) of Marketing are now  actually new “Seven Ps” (add three more Ps: People, Process and Physical Evidence). “People” pertains to Rahul’s staff and employees. It is generally felt that they are quite raw and un-trained and lack knowledge about out-of-the-box thinking in today’s competitive environment and are hardly empowered to take innovative steps, needed for deep market penetration. “Process” stands for the ways and means adopted to reach the customers (the electorate here). Social Media today is one important part of the process but sadly enough, Rahul is not present there. “Physical Evidence” refers to the concrete deliverables of promised benefits to the common man who votes the party to power. Good governance, availability of necessary infra-structural facilities, poverty reduction, inflation control, jobs creation and secular social fabric are some of such evidences. It remains to be seen whether Rahul successfully markets his party or not. Mere “celebrity” endorsement through Rahul’s lip-service, is not likely to successfully market the party and win the election war  or race, since BJP appears to be a strong competitor.

Brand Managers, Brand Consultants, students of MBA (where Brand Management is one subject) and general public will all be closely watching this huge jamboree of coming elections. Let us see which way the cookie crumbles!

J S BROCA

NEW DELHI

The latest issue of BT Dated 13TH APRIL 2014 with Cover Page titled “INDIA’S COOLEST START-UPS”, has published an edited version of my letter as under:

Seven “Ps”, Not Four

Your feature on Rahul Gandhi (Lost In Communication, March 30) was well presented. However, in today’s business scenario, the age old marketing formula of “Four Ps” (Product, Promotion, Place and Price) has been replaced by “Seven Ps” (with three more Ps: People, Process and Physical evidence). “People” should pertain to Rahul’s staff. It is felt that they are untrained and hardly empowered to take innovative steps – necessary for deep market penetration. ”Process” stands for the ways and means adopted to reach customers (in this case, the electorate).Social media today is an important part of the process, but sadly, Rahul is not present there. “Physical evidence” refers to the concrete deliverables of promised benefits to the common man who votes a party to power. Good governance, availability of necessary infrastructural facilities, inflation control, jobs creation and a secular social fabric are some of these. It remains to be seen whether Rahul successfully markets his party or not. Mere “celebrity endorsement” through Rahul’s lip-service won’t help his party and win the poll race,since the BJP appears to be a strong competitor. Let us see which way the cookie crumbles.

–J S Broca, New Delhi.

J S Broca wins gift vouchers of Rs.1000/- for the best letter of this fortnight.

MY CUP OF JOY RUNNETH OVER!

Thank You BUSINESS TODAY!!

PROFESSIONAL ADVISE FROM A BANKER

PROFESSIONAL ADVISE FROM A BANKER

This Pretty Girl Was Seeking A Rich Husband
The Reply She Got From A Banker Was Priceless!
The following is what a women posted on a dating forum seeking a rich husband:
I’m going to be honest of what I’m going to say here. I’m 25 this year. I’m very pretty, have style and good taste. I wish to marry a guy with $500k annual salary or above. You might say that I’m greedy, but an annual salary of $1M is considered only as middle class in New York.
My requirement is not high. Is there anyone in this forum who has an income of $500k annual salary? Are you all married? I wanted to ask: what should I do to marry rich persons like you?
Among those I’ve dated, the richest is $250k annual income, and it seems that this is my upper limit.
If someone is going to move into high cost residential area on the west of
New York CityGarden(?), $250k annual income is not enough.
I’m here humbly to ask a few questions:
1) Where do most rich bachelors hang out? (Please list down the names and addresses of bars, restaurant, gym)
2) Which age group should I target?
3) Why most wives of the riches are only average-looking? I’ve met a few girls who don’t have looks and are not interesting, but they are able to marry rich guys.
4) How do you decide who can be your wife, and who can only be your girlfriend? (my target now is to get married)
Ms. Pretty
A philosophical reply from CEO of J.P. Morgan below:
Dear Ms. Pretty,
I have read your post with great interest. Guess there are lots of girls out there who have similar questions like yours. Please allow me to analyze your situation as a professional investor.
My annual income is more than $500k, which meets your requirement, so I hope everyone believes that I’m not wasting time here.
From the standpoint of a business person, it is a bad decision to marry you. The answer is very simple, so let me explain.
Put the details aside, what you’re trying to do is an exchange of “beauty” and “money”: Person A provides beauty, and Person B pays for it, fair and square.
However, there’s a deadly problem here, your beauty will fade, but my money will not be gone without any good reason. The fact is, my income might increase from year to year, but you can’t be prettier year after year.
Hence from the viewpoint of economics, I am an appreciation asset, and you are a depreciation asset. It’s not just normal depreciation, but exponential depreciation. If that is your only asset, your value will be much worse 10 years later.
By the terms we use in Wall Street, every trading has a position, dating with you is also a “trading position”.
If the trade value dropped we will sell it and it is not a good idea to keep it for long term – same goes with the marriage that you wanted. It might be cruel to say this, but in order to make a wiser decision any assets with great depreciation value will be sold or “leased”.
Anyone with over $500k annual income is not a fool; we would only date you, but will not marry you. I would advice that you forget looking for any clues to marry a rich guy. And by the way, you could make yourself to become a rich person with $500k annual income. This has better chance than finding a rich fool.
Hope this reply helps.
Signed
J.P. Morgan CEO

GHALIB’S “Dil Hi To Hai Na Sang-o-Khist..”

GHALIB’S “Dil Hi To Hai Na Sang-o-Khist..”

Khushwant Singh loved Ghalib and often quoted couplets from the shayar’s creations.I too love Ghalib and have a collection of his shayari.

Here is one famous piece loved by Khushwant,me and many others…
English translation follows the original.
ENJOY …..!!!

Dil Hi To Hai Na Sang-o-Khist

Dil Hi To Hai Na Sang-o-Khist
Dard Se Bhar Na Aaye Kyon?

Royenge Hum Hazaar Baar
Koyee Hamein Sataye Kyon?

Dair Nahin, Haram Nahin,
Dar Nahin, Aastan Nahin

Baithe Hain Reh-Guzar Pe Hum
Gair Hamein Uthaye Kyon?

Jab Veh Jamaal-e-Dilfaroze
Surte-Mehre Neem-Roze

Aap Hi Ho Nazaar-Soze
Parde Mein Munh Chuppaye Kyon?

Dashne-e-Gamaz Jaan-Sitan
Naavke-Naaz Bepanah

Tera Hi Akse-Rukh Sahi,
Saame Tere Aaye Kyon?

Kaide-Hayat-O-Band-e-Gam,
Asl Mein Dono Ek Hain

Maut Se Pehlre Aadmi
Gum Se Nijaat Paye Kyon?

Husn Aur Us Pe Husn-e-Zun
Reh Gayee Bulhavas Ki Sharm

Apne Pe Etmad Hai,
Gair Ko Aazmaye Kyon?

Van Veh Garure-Izz-o-Naaz
Yan Yeh Hijabe-Paase-Vazan

Raah Mein Hum Milen Kahan
Bazm Mein Veh Bulaye Kyon?

Han Voh Nahin Khuda Parasat
Jaao Veh Bewafa Sahi

Jisko Ho Dino-Dil Aziz
Uski Gali Mein Jaye Kyon?

Ghalib-e-Khast Ke Bagair
Kaunse Kaam Band Hain?

Roeeye Zar-Zar Kaya?
Keejiye Haye-Haye Kyon?

English Translation

Heart it is, not a brick or stone
Why shouldn’t it feel the pain?

Let none tyrannize this heart
Or I shall cry again and again

Neither the temple, nor the mosque
Nor on someone’s door or porch

I await on the path where He will tread
Why others should compel me to go?

The illumined grace that lights up the heart
And glows like the midday sun

That Self that annihilates all sights
When then it hides in the mysterious net?

The amorous glance is the deadly dagger
And the arrows of emotions are fatal

Your image may be equally powerful
Why should it appear before you?

The rules of life and bonds of sorrow
In reality are the one manifestation

Before realizing the ultimate truth
How can then one attain liberation?

Love is laden with noble thoughts
Yet what remains is the carnal shame

Trust conscience the still little voice
Why do you want test the rival?

There the pride of modesty resides
Here dwells the social morality

How shall we meet, on which road
Why should he invite me to the abode?

True he is an atheist
Unfaithful and unchaste

Dear to who is faith and heart
Why should he then venture there?

Without the wretched “Ghalib”
Has any activity come to a halt?

What then is the need to cry?
What then is the need to brood?

HERE IS THE LINK FOR A RENDERING BY JAGJIT SINGH…
http://www.youtube.com/watch?v=wBufjLVyO_k

MY TRIBUTE TO KHUSHWANT SINGH

 MY TRIBUTE TO KHUSHWANT SINGH

Today was indeed a sad day for all the fans and admirers of Khushwant Singh the eminent journalist and writer par excellence, who passed away this morning (20th March 2014) at the age of 99. He has left a huge void in the world of the written word. May his soul REST IN PEACE.

Here is what I had posted on my blog on 17th Dec 2011:

Khushwant Singh Inside The Light Bulb…

I have been a great admirer and fan of Khushwant Singh. I have a huge collection of his famous jokes page titled “Ha!” from old issues of, the now defunct but then, very famous “THE ILLUSTRATED WEEKLY OF INDIA “.The Editorial page of THE WEEKLY was a pleasure to read and it was famous for its signature cartoon showing Khushwant Singh inside a light bulb. The cartoon was a creation of MARIO MIRANDA.

Later on, the same cartoon has been used in his famous column in Saturday editions of THE HINDUSTAN TIMES. The column is called: ”With Malice towards One and All” and enjoys a very huge readership.

The media and Facebook are all full of condolence messages and many admirers have expressed their views about how and how much they had loved him and his writings. RIP!

 

Here is the cartoon:

 

Hottest Young Executives….BUSINESS TODAY

 

MY LETTER IN BUSINESS TODAY ISSUE DATED 30TH MARCH 2014

 Letters to the Editor .. Business Today readers’ feedback on the magazine’s coverage

Success Case Studies

This refers to your excellent coverage of Hottest Young Executives (Prodigies’ Progress, March 16), profiling India‘s 25 best and brightest corporate performers under 40. Kudos to the BT team as well as the selection panellists. The proverb “when the going gets tough, the tough get going” is much in use now as the overall economy is in bad shape and some industries are facing serious challenges and battling for survival. Their focus on what they learnt from their MBA courses, the hurdles they had to cross to come out as winners, the multi-faceted skills they had to acquire, the successes and failures which taught them lessons in management, and home-life balance are some the most valuable tips worth sharing, in the form of case studies, which MBA students to motivate them. – J.S. Broca, New Delhi

The above is the edited version of my letter. Here is what I exactly wrote on 3RD MARCH 2014 :

When the going gets tough, the tough get going

Dear Sir,

This refers to your superb and excellent coverage of “Hottest Young Executives” in your issue of BT dated 16th March 2014, profiling 25 of India’s best and brightest corporate performers under 40.

Congratulations to them and kudos to the BT team as well as the selection panelists, who had a tough task to short-list the most deserving performers and include them in this coveted list.

“When the going gets tough, the tough get going”, is a common proverb much in use,specially now when the overall economic scenario is dismal and some of the industries are facing many challenges and a battle of survival of the fittest in the competitive markets.

Their focus on what they learnt from their MBA degrees, the hurdles they had to cross to come out as winners, the multi-faceted skills they had to acquire, their big breaks and sometimes equally big failures which taught them valuable practical lessons in management, beyond the written and prescribed text books, time management and work and home life balance are some the most valuable tips certainly worth sharing, in the form of case studies, for motivating the students presently doing their MBA in various colleges and institutions. (As a Visiting / Guest Faculty member myself, I intend to discuss these performers in my future sessions!) – J S BROCA    New Delhi

LINK ON BT Page:

http://businesstoday.intoday.in/story/business-today-letters-to-editor-on-magazine-coverage/1/204100.html

FREE HOME DELIVERY !!

FREE HOME DELIVERY !

Sometimes, simple things can turn out to be a major gaffe.Sample this joke……

On wife’s birthday, man ordered a cake on phone.
Salesman: What message to put on the cake?
Man: Write ” Getting older but U R getting better.”
Salesman: How do u want me to put it?
Man: Wel.. put ” U R getting older” at the top and “but U R getting better” at the bottom.
When the cake was unveiled all guests were shocked at the message.
It read: “U R getting older at the top, but U R getting better at the bottom!”


MORAL: Don’t order cakes over phone !!