Archive for » June, 2012 «



Zen is a school of Mahayana Buddhism and originated in China during the 6th century. From China, Zen spread south to Vietnam, to Korea and east to Japan.
The word Zen is derived from the Japanese pronunciation of the Middle Chinese word “Dzyen” (Modern Mandarin: Chán), which in turn is derived from the Sanskrit word dhyāna, which can be approximately translated as “absorption” or “meditative state”.
Zen emphasizes the attainment of enlightenment and the personal expression of direct insight in the Buddhist teachings. As such, it de-emphasizes mere knowledge of sutras and doctrine, and favors direct understanding through zazen and interaction with an accomplished teacher.Zen is a serious matter, but several light hearted quotes are there on the net. Here is a random collection of some funny Zen sayings. No other intentions to hurt some ones’ feelings please. Pure humour is the purpose. So, enjoy while I meditate….. 

Zen Teachings

1.Do not walk behind me, for I may not lead. Do not walk ahead of me, for I may not follow. Do not walk beside me for the path is narrow. In fact, just leave me the Hell alone.
2. Sex is like air. It’s not that important unless you aren’t getting any.
3. No one is listening until you fart.
4. Always remember you’re unique. Just like everyone else.
5. Never test the depth of the water with both feet.
6. If you think nobody cares whether you’re alive or dead, try missing a couple of payments.
7. Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.
8. If at first you don’t succeed, skydiving is not for you.
9. Give a man a fish and he will eat for a day. Teach him how to fish, and he will sit in a boat and drink beer all day.
10. If you lend someone $20 and never see that person again, it was probably well worth it.
11. If you tell the truth, you don’t have to remember anything.
12. Some days you are the dog, some days you are the tree.
13. Don’t worry, it only seems kinky the first time.
14. Good judgment comes from bad experience … and most of that comes from bad judgment.
15. A closed mouth gathers no foot.
16. There are two excellent theories for arguing with women. Neither one works.
17. Generally speaking, you aren’t learning much when your lips are moving.
18. Experience is something you don’t get until just after you need it.
19. We are born naked, wet and hungry, and get slapped on our ass… then things just keep getting worse.
20. Never, under any circumstances, take a sleeping pill and a laxative on the same night.



Here is a nice article from today’s Financial Express:

Utterly butterly Amul ad turns 50 years old

Mumbai: One ofIndia’s most iconic brands Amul, owned by the Gujarat Co-operative Milk Marketing Federation, is in its 50th year. The brand’s mascot — the round-faced little girl in a polka-dotted frock with a matching bow in her hair — has over the years, served as an inimitable chronicler of our life and times.The Amul ad campaign has now gone international, throughDubai’s top English daily Khaleej Times. These ads, created by the Mumbai-based advertising agency DaCunha Communications, already appear in 25 Indian newspapers twice a week, and are aired by six television channels and are spread across 190 billboards in the country. It also reaches out to over 15 million people through the social media.

Over the past five decades, Amul has not only beenIndia’s most favoured butter brand but also its most trusted social commentator. Through its topical toons and witty slogans week after week, it has celebrated the country’s heroes, taken classy digs at social ‘villains’ and tirelessly won over consumers with its razor-sharp wit and tongue-in-cheek humour.“The real history of India is not contained in history books but in Amul’s advertising campaigns,” says ad legend Alyque Padamsee, who created the iconic Liril girl for Hindustan Lever (now Hindustan Unilever) in 1975. “Amul’s ads have become an essential part of the country’s social heritage. Its lingo is everywhere,” he says. RS Sodhi, the managing director of Gujarat Co-operative Milk Marketing Federation, a client who has stood by its creative agency through thick and thin proudly said, “Amul’s advertising reflects the nation’s history over the last 50 years.”

What makes Amul ads so successful and appealing? “Amul is typically Indian in its idiom and the sentiment it evokes,” says Harsha Bhogle, cricket commentator and TV presenter. “Its creative consistency is legendary.” Down the decades, the Utterly Butterly Amul girl has, quite literally, became the toast of the nation. In an increasingly humour-unfriendly era, she manages to stand out and tickle the nation with her charming takes on daily issues. Through her eyes, even the mundane becomes interesting.

The Amul girl was created as a response to rival brand Polson’s butter-girl. The idea was conceived in 1967 and executed by Sylvester Da Cunha, the founder-chairman of DaCunha Communications, and his art director Eustace Fernandez. They started advertising through hoardings, painted bus panels and posters in Mumbai. “The great thing about the Amul girl is the round face that can be easily adapted to be anybody,” says Sylvester DaCunha. “With Manmohan Singh, put a turban on her. With Indira Gandhi, give her a white streak. So it’s a supremely adaptable creation.” To celebrate her 50th birthday, Amul and DaCunha Communications have launched a coffee table book. Published by HarperCollinsIndia, the book traces the country’s social, political and cultural evolution through the eyes of the Utterly Butterly Delicious Amul girl.