NECC’s objectives and achievements go far beyond determining fair egg prices. After fulfilling its original purpose NECC expanded its scope of activities to achieve the following.
- Price declaration.
- To decide upon a reasonable price for eggs which ensures a fair return to the farmers, decent margins to the middleman and a fair price to the customer.
- To monitor the egg stock levels in different production centres.
- Manage stock levels and regulate the movement of stocks from surplus to deficit regions, in order to maintain a balance between demand and supply.
- Market intervention through Agrocorpex India Limited.
- To organize and unite poultry farmers across the country.
- To create a dependable distribution network so that eggs could reach every household in every village.
- To generate employment by encouraging people to take up egg farming and egg trading.
- To promote exports and develop export markets
- To make available the technology and information for increased production of eggs.
- To get government support and financial aid from banks for various schemes in rural India.
- Advertise with the objective of educating the customer.
- Undertake a powerful egg promotion campaign to counter the myths about the egg and communicate it’s benefits. This would help increase the level of consumption of eggs.
- Market research, identification and its development.
- Preparation and submission of position papers to the government on issue affecting the industry.
Egg Promotion Campaigns
NECC regularly undertakes an intensive promotion campaign for increasing egg consumption through the medium of press, radio and TV. The advertisements aim to …
- increase the frequency of consumption of egg in households consuming eggs.
- gain entry into households not consuming eggs.
- educate the masses about the nutritive value of eggs.
Campaigns over the electronic media have created a favourable environment for increased egg consumption and consequent increase in egg production.
The campaign on TV was further reinforced by advertisements in publications, documentary films, rural publicity through vans, unique schemes of providing egg carts to unemployed youths, nutritional booklets, mother and child care booklets, recipe booklets, exhibitions, poultry seminars and sponsorships of sport and cultural events.
Market Intervention
It is a fact that demand drops on occasions of religious festivals, climatic changes, etc. But unlike other industries, production of eggs cannot be programmed to follow market behaviour.
Production is fairly uniform throughout the year. During times of a drop in consumption, prices of eggs fall sharply, often below the cost of production.
The demand curve invariably dips during the summer months of March, April and May, during the Hindu month of Shravan (approx. mid July to mid August), and during festival seasons like Navratri, Ganesh and Ayappa, etc. As supply remains unchanged, price drops drastically.
Eggs, being perishable by nature, cannot be stored at the farms. Farmers are therefore left with no alternative other than making distress sales. The surplus generated in the markets hereafter causes it to lose stabilty and the profitability of poultry farms starts suffering.
To overcome fluctuations of short durations, NECC established the mechanism of Market Intervention for price support operations. The operations are carried out by designated government and private agencies.
Food and egg nutrition :
Eggs are one of nature’s most perfectly balanced foods, containing all the protein, vitamins (except vitamin C) and minerals essential for good health.
Today’s large egg contains only a moderate amount of fat, with about 5 grams in only the egg yolk, (1.5 grams saturated), 213 mg of cholesterol and 75 calories. Eggs can easily fit into your daily fat limit.
Calories : 80 Protein : 6.3 grams Carbohydrates : 0.6 grams Total Fat : 5.0 grams - monounsaturated fat : 2.0 grams - polyunsaturated fat : 0.7 grams - saturated fat : 1.5 grams Cholesterol : 213 milligrams Sodium : 063 milligrams
Eggs have a high nutrient density because they provide significant amounts of vitamins and minerals yet contain only 71 calories. They are an excellent source of high quality protein (i.e. they contain all the essential amino acids) as well as many B vitamins. The nutritional value of an egg is divided between the egg white and the egg yolk.
The white contains more than half the egg’s total protein, niacin, riboflavin, chlorine, magnesium, potassium, sodium, and sulfur and all the egg’s zinc.
The yolk contains all of the fat in the egg and a little less than half of the protein. It also contains the fat-soluble vitamins A, D, and E. Egg yolks are one of the few foods naturally containing vitamin D. The yolk also provides vitamin B 12 and folic acid, and the minerals iron, calcium, copper and phosphorus.
The yolk contains approximately 190 mg of cholesterol and 5 grams of fat, less than a third of which is saturated fat. In the 1980’s science focused on the amount of cholesterol in eggs, however recent nutrition information indicates that it is more important to focus on reducing the intake of total fat and saturated fat rather than cholesterol. This is good news for eggs. It is not necessary to limit egg or egg yolk consumption unless recommended by your physician.
While each egg white is fat and cholesterol free, yolks contain 213 milligrams of cholesterol (approximately 22% less cholesterol than previously thought) and 5 grams of total fat. Only 1.5 grams of the yolk’s fat is saturated, the kind of fat that is most likely to increase blood cholesterol levels. In fact, compared with dietary cholesterol, saturated fat exerts a four times stronger influence on blood choles- terollevels. Just published research actually saw an increase in the HDL or the “good” cholesterol levels of subjects who added an egg each day to their diet [Farrel et al. 1998. Am J Clin Nutr. 68: 538-544.].
The Goldmine of Goodness
An egg is one of the most exciting ways to get your daily dose of essential nutrients, protein, vitamins and minerals.
Protein : One single egg has 6.25 grams of protein of the highest quality, containing all the 9 essential amino acids your body requires. These amino acids are the building blocks of life, necessary for the growth of your children.
Egg protein is critical for pregnant women because it enables the baby to grow normally and even builds his resistance for the future. Moreover eggs help in the development of the mother’s uterus, breasts, and other reserves.
What’s more, the high quality protein of an egg is essential to repair worn-out and damaged tissues. It is an excellent source of energy. And it helps in digestion and in building resistance.
Vitamins : Eggs are rich in Vitamin A, critical for good eyesight and healthy skin. They have the entire Vitamin B Group, necessary for a good appetite, healthy metabolism and stable nerves. Eggs also have Vitamin D essential for strong teeth and bones and Vitamin K for the normal clotting of blood.
Minerals : The secret of mental and physical efficiency is a well-balanced body chemistry. Eggs are an excellent source of 11 critical minerals.
24 work hours a day.
No leave. No pay.
The best job in the world.
It’s your first pregnancy. And suddenly it seems as if everyone in the world has an opinion about how children should be raised, a mix of half-baked knowledge and things their grandmother said. For the young mother-to-be, things can get confusing, and not a little worrying.
To begin with, you may have mixed feelings about the whole thing. Will you be able to gather up all the energy having a baby demands ? There may be pressures within the family. Will it be a boy or a girl ? Along with the dreams come the questions. How should I bring up my child ? What should I do if he fails an exam, refuses to eat carrots, watches too much TV ?
Whether you are a first-time mother or you have a school-going child, this guide, we hope, will provide some of the answers. Remember, though, that each child is different and no one knows your child better than you do. Your love. Your caring. Your support. In the end, that is all that counts.
Baby knows best
She’s a helpless little creature who does nothing but snooze, bawl and slurp milk. But surprise, baby knows a lot about her energy needs. Her way of telling you is simple. She wakes when she’s hungry, she cries when she has to be fed.
Breast-feeding or the bottle ?
Before you make up your mind, consider the advantages of breast-feeding. Breast milk contains all the essential nutrients your little tot needs in an easily digestible form, especially iron. It helps build immunity against diseases, and reduces the chances of infection. Not to mention the immense satisfaction it gives to both mother and child.
What you eat is what your baby gets. You’ll have to watch your diet closely if you are breast feeding. That means plenty of fruits and vegetables (preferably salads so that none of the vitamins are lost in cooking), lots of milk to give you calcium for your growing baby, meat for proteins and an egg a day for essential vitamins, minerals and proteins. If your husband smokes make sure its while you are not in the room.
Bottle feeding can be combined with breast feeding if you are a working mother. You can breast-feed your baby during your maternity leave. Later you can switch to the bottle while you are at work and breast feed your baby whenever you are at home.
Feeding your baby.
If you are not breast-feeding, make sure you give your baby only pasteurised, homogenised milk (with the fat broken up, its easier to digest). You may need to add missing nutrients.
Breast fed babies are rarely constipated, since the milk is easily digested. For the others, it may be a real problem and you may need to give your baby some boiled water in a properly sterilized bottle.
How much weight should a baby gain ?
Babies normally lose weight in the first few days and regain it later. The average baby gains about 2 pounds a month in the first three months. The process slows down later. Remember, though that there is nothing like an average baby, your child may gain weight at a different pace.
A day in the life of a mother
Nap. Wake up. Bawl for mama. Gulp milk. Burp. Snooze again. A baby’s daily routine may be simple, but yours will be a bit more demanding when you are nursing a child. It’s quite likely that your day could begin sometime in the middle of the night, when baby cries far a feed.
How often should you feed baby ?
Most mums work out a schedule in which baby is fed every four hours. It isn’t easy, but with a little guidance, you can work out a similar routine. In the beginning, you may need to interrupt baby’s nap if it is feeding time.
If she wakes too soon after feeding, she probably hasn’t had a full meal. If she wakes an hour early, see if she can hold out till feeding time. The rule of thumb is that your tot shouldn’t cry or go hungry for long periods.
A word on diapers.
You can use disposable diapers (convenient to use) or an ordinary cloth diaper. Most mums use the disposable one when they take baby out. Watch out for diaper rash, caused by damp cloth against soft and tender skin.
Baby’s bath time.
Most kids love bath time, whether it’s a sponge bah or a tub bath. Before the mid-morning feed is a good time for a bath. Since most babies, especially under-weight ones, don’t have too finely tuned a temperature control system, make sure the room is reasonably warm. The water should be at body temperature (90°F – 100°F). If your baby’s skin is dry, or easily chafed, you may need to use powders and baby lotions.
Watching them grow.
The First smile. The first time she cuts a tooth and keeps you up all night. The first time she gurgles ‘mama’. There’s nothing more fascinating to watch than a baby growing up.
The Great Explorer.
Your little one’s first contact with the outside world will begin when she starts grabbing at everything in sight (watch out, it might be your nose). By 9 months, your baby will be eager to go exploring on all fours. If your little crawler is ambitious, she may try standing up too, or take her first tottering steps at the age of 12 – 18 months. Between 1 and 2 you’ll also notice if your baby shows signs of being left-handed. Remember that forcing children to use the right hand can cause stuttering and emotional problems in later life.
Is your child a slow developer ?
People around you will always be comparing your child to others, “My little niece could say her ABC by two.” Don’t worry if little Raju seems to be slow to catch up. Many babies begin to pick up words after the first year, but that doesn’t mean that late talkers are less intelligent. If you still feel worried, consult your doctor.
The first tooth.
Your baby may cut her first incisor any time between 3 months and a year. Teething makes your little brat cranky and causes loss of appetite. Let her chew a rubber ring to exercise her teeth, and keep painted toys out of the way. Calcium and phosphorous (found in milk), vitamins C and D, and fluoride in the diet will give her stronger teeth. A baby’s milky diet can cause tooth decay, so make sure her mouth is always clean (brushing teeth can wait till age 2).
Feast after fast: health freak Gujaratis gradually turn non-vegetarian
(Express India 08.05.09 )
Vadodara :Contrary
to the general image of Gujarat as a vegetarian society,
the food-loving Gujaratis are now increasingly taking to the popular ad slogan Sunday ho ya Monday, roz khao ande.
The poultry production and consumption in the last five years in Gujarat has increased by 200 per cent, which the poultry framers association say is due to increased awareness about protein-rich non-vegetarian food. Apart from the protein factor, the influx of non-Gujaratis in the state due to industrial development is believed to have changed the eating habits.
In 2003-04, the production of egg stood at 44.23 crore, which increased to 82.56 crore in 2007-08 as per the figures provided by state Animal Husbandry Department.
In fact, the production shot up from 57.75 crore in 2005 to 82.56 crore in 2008. The data further shows that the poultry, including chicken, has gone up from 81 lakh in the 2003 census to 133 lakh in 2007.
Anvesh Patel, president, Gujarat Poultry Farmers Association and one of the largest poultry farmers, said: “Ten years ago, people did not realise the significance of protein in their diet. Now, people want to remain healthy, and therefore they take a lot of protein in their diet. The mentality has changed, so has the food habit.” He added that the restriction on non-vegetarian food has gone down considerably.
The western Gujarat region of Saurashtra, where the consumption was very less, is now including non-vegetarian food in its diet. “It is very strange, but the western part of Gujarat has seen a significant consumption of poultry in the last few years. People have started accepting the non-vegetarian food, realising the benefits of protein-rich diet,” said Patel.
Dr Kachia Patel, joint director, Animal Husbandry Department, also feels that the rise in the awareness level about protein-rich diet has been instrumental in increasing the consumption of poultry products.
Dr Sailesh Dadania of Venkateshwara Hatcheries (Venky’s), the largest fully integrated poultry group in Asia, said: “The increase in the consumption as well as production of poultry industry in the state is over 12 per cent every year. The major reason for this increase is awareness about protein-rich diet and the change of mentality towards non-vegetarian food.”
To see a funny scene from
from a popular TV
Serial :”kis desh mein hai mera dil “, go to foll link :
I am sure you will love it !
|
 |
They have iron, critical for healthy blood and good respiration. Phosphorous, to stimulate the nerves and the brain. Not to mention calcium, sodium, chlorine, potassium, sulphur, magnesium, zinc, copper and iodine for the normal functioning of your body.
Fats : Everybody requires the right amount of fat to stay healthy. An egg contributes only 6% of the recommended maximum of total fat. The fat in eggs is easily digested, which is an important factor in the diet of young children, convalescents and old people.
No wonder, eggs are recommended by the National Institute of Nutrition as an important part of a nutritionally balanced diet.
|
SUNNY SIDE UP
By Anand Halve
Financial Express 18th Sep 2009
There are several reasons why I believe this is one of the classic campaigns in Indian advertising. Among the most important reasons is the fact that it was perhaps the first, and ever since, perhaps the only instance of a generic campaign that was handled with the same degree of attention and scientific rigour as a campaign for a manufactured and marketed product.
A lot of the credit for this is due to the Late Dr BV Rao, chairman of NECC, who initiated this campaign. Dr Rao was a visionary, and did as much for the co-operative movement in the poultry sector as Dr Kurien did for the dairy sector.
The idea of the exercise was to provide a steady demand for eggs, to support the poultry farmers. The campaign objective thus became: “Promote all-year consumption of eggs”.
This, however, was easier said than done. There were several barriers to achieving the objective:
Inadequate knowledge: There was a surprising lack of knowledge about the nutritional value of eggs. While there was a belief that eggs were rich in protein, the other nutrients provided by eggs: vitamins, mineral, micronutrients etc, were not known.
Lack of variety: Food is not just about nutrition and health; it is actually about taste and enjoyment! Unfortunately, people only thought of boiled eggs, omelettes or fried eggs when they thought of eggs. And these dishes were considered too boring to be consumed very often.
Absence of perceived need: Most women believed that they were already giving their families meals that were nutritionally balanced. In such a situation they saw little need to supplement their diet with eggs.
The ways to overcome these barriers became the basis of the three-pronged communication exercise. First, there was an educational print campaign, which informed readers about the nutritional qualities of eggs. This exercise encouraged people to add eggs to their diet as a valuable nutritional supplement.
The second phase of the campaign focused on overcoming the perception that egg dishes were ‘boring’. This leg of the campaign focused on the wide variety of ways in which tasty egg dishes could be made: egg chaat, egg biryani, egg kofta, egg curry… and so on.
And third, there was a part of the campaign, which focused on those segments that had higher nutritional needs and would benefit from extra nutrition. The two segments were children in their growing years, and expectant women and nursing mothers who were in effect, “eating for two people”!
It is important to emphasise that the communication exercise was backed with a TV commercial that was built around a jingle “Meri jaan, meri jaan Sunday ke Sunday” (based on a Hindi film song), that made eggs a fun thing, and especially, appealed to children—the likely consumers of eggs.
In addition, there were programmes—such as making egg preparations available at bus stations, the publishing of daily egg prices, the inclusion of a Free Egg Recipe Book offer in the ads—which facilitated and encouraged conversion of intent into consumption.
When it came to execution, the campaign elements were sewn together with the use of an ‘egg yolk yellow’ background, and a catchy line, “Sunday ho ya Monday, roz khao andey” (Translation: Sunday or a Monday, have an egg every day.)
The campaign has demonstrated its enormous value in remaining extendable over time.
It has met both business criteria in achieving increase in egg consumption, and creative acclaim by winning the Advertising Club of Bombay Campaign of the Year Award.
I, of course, have one more reason to think of this campaign as an all-time favourite. I wrote the line: Sunday ho ya Monday, roz khao ande.
The author is co-founder, chlorophyll brand and communication consultancy...
———————————————————————————————-
@@
The hit taken in Delhi was significant, given that it is the trading centre for North India, NECC officials said.
Expressing concern over price fluctuations seen recently in Delhi, Mumbai and Kolkata, she said that some traders were fanning rumours of bird flu being reported in the eastern regions of the country.
Ms Desai, who is also Chairperson of Venkateshwara Hatcheries (VH) Group, observed that though markets were recovering in the metros, the Rs 29,000-crore poultry industry needed to set the record straight, to prevent further setbacks. About 35 per cent of the total poultry sales are from eggs, she said.
“We are in a state of alert and have about 80 poultry diagnostic labs across the country that educate farmers even in interior parts of the country,” she points out.
Meanwhile, Triton has been appointed as the agency to do the consumer awareness campaigns.
Mr O.P. Singh, Chief Executive Officer – VH Group, said that officials were working round-the-clock to put the campaign together. “The national level campaign, in print and electronic media, would be both in English and regional languages. The campaign would list facts on the poultry industry and encourage consumers to continue eating eggs and chicken. Though it would be part of the regular NECC campaign to encourage consumption, the next three months would see heightened visibility,” he said.
Further, he points out that there is a larger dimension to avian flu in the global market. “Thailand accounts for 40 per cent of exports to the EU, West Asia and Japan, a market it has stolen from the US. Thailand has grown to the third position, behind the US and Brazil,” and this could be one reason to discredit poultry exports from Asia, he observes. Asian poultry exports are an estimated $12 billion, he said.
Growth in a nutshell
The Rs 29,000-crore poultry industry, growing at 8-12 per cent, is tipped to surpass the automobile industry by 2005.
India is the fourth largest egg producer.
In terms of laying hens, the country has 164 million birds per annum.
Last year, 3,75,000 hens were examined for research/disease control through the Poultry Diagnostic Research Centre.
The industry employs 3.5 million poultry farmers, of whom 40 per cent are women.
 
 
 
 
 
  |
|
Biological Value:
Eggs have been considered the standard against which all other protein foods are measured because their protein composition is so ideal.
Eggs are considered a complete protein because they contain all nine essential amino acids, or the building blocks of protein.
One large egg contains 6.3 grams of protein. The protein is almost equally split between the egg white and the egg yolk. The white contains 3.5 grams of protein while the yolk contains 2.8 grams. The protein in an egg contains all the essential amino acids used for growth and development.
Based on the essential amino acids it provides, egg protein is second only to mother’s milk for human nutrition. Essential amino acids must be provided by the food we eat because our body cannot produce them. While providing 6.25 grams of the highest quality protein, each egg contains 10 percent of the USRDA.
Muscles, organs, skin, hair as well as antibodies, enzymes, transport molecules and hormones are all made from protein. Each protein has a certain number and sequence of amino acids. Nine amino acids cannot be made by the body. These nine are known as essential amino acids and you must get them from the foods you eat.
Foods that contain all nine essential amino acids are called complete protein foods. The nine essential amino acids are :
- Valine
- Leucine
- Isoleucine
- Threonine
- Histidine
- Tryptophan
- Phenylalanine
- Methionine
- Lysine
The remaining acids if not supplied in the diet is produced mostly from the essential amino acids.
Scientists frequently use eggs as a standard for measuring the protein quality of other foods. Protein quality is expressed as biological value, which measures the rate of efficiency that protein is used for growth. At 93.7%, eggs score higher than any other food. On a scale with 100 representing top efficiency, following are the biological values of proteins in several foods.
Whole egg : 93.7 Milk : 84.5 Fish : 76.0 Beef : 74.3 Soybeans : 72.8 Polished rice : 64.0 Wheat, whole : 64.0 Corn : 60.0 Beans, dry : 58.0
Look who’s talking now.
Between the ages of 1 and 3 your baby will graduate from goo-goo-ga-ga to asking more questions than you can handle. It’s the time when toddlers wake up to the world around them. Careful, what they learn will shape their personality in later years. Will they be timid or shy, friendly or withdrawn ? It all depends on whether you are over protective, harsh or tolerant. So keep the sharp objects, polythene bags, matches and medicines out of their reach and let them explore the world.
The terrible twos.
Age 2 is when your child will be out to prove he has a mind of his own. Kids can get choosy about what they eat, and sometimes it may seem they can’t stay out of trouble. Set limits by all means, but encourage their independence. If you are firm and insist they learn to put away things, wash up and dress by themselves, you’ll give them a sense of responsibility. It’s a better way to build discipline than spanking or saying ‘no’ all the time.
This is also the age when kids are beset by groundless fears. You may feel stretched at times, but remember mollycoddling tends to make the fears bigger. Some children stutter at this age, this doesn’t necessarily mean they are going to grow up speaking like that. Your little Nina just learned to speak and if she is tense or excited, the words don’t come out right. If the problem seems acute, your doctor can suggest some tests.
The wonder years.
Between 3 and 6 is when your kid’s imagination will be at it’s most vivid. More often than not, they will play the monkey and imitate their parents. Playing house, going to work, cooking mud pies are all signs of their fascination with adult behavior.
Guns for boys and dolls for girls.
Most parents try at this time to make their kids conform to certain roles. They get worried if a boy seems too interested in cooking and other such woman’s work. Its probably healthier for children if you let them explore whatever they find interesting, without curbing their imagination.
Going to school.
It may seem a little early for your child to join the rat race, but the truth is that many parents put pressure on their children so that they get into a good school. Your little tot will adjust better to this world if you haven’t been over protective, if you encourage them to learn and explore. Ease the pressure, there’ll be enough later.
Ask me why.
Why is the sky blue ? Why did Fluffy have to die ? Where do babies come from ? You may find it hard to answer all these questions at times; some may even shock or embarrass you. Hush-hushing them doesn’t help. Children have over-active imaginations and making a subject taboo in conversation won’t banish it from their minds. It might be simpler to say matter-of-factly that children come from a seed in mommy’s stomach – they can find out more when you think it’s the right age.
Stepping out into the big, bad world.
The years before teenage strikes with a rash of pimples are the most trying ones for most mums. Between 6 and 11, your kid is exposed to a whole new world, to new influences. You may worry about the friends he plays with, his progress at school, or if he is picking up bad manners, foul language or habits like stealing and lying. It is vital that you tackle these situations with understanding. Make it clear that you disapprove but don’t humiliate your child. Try to find the reason instead.
First class first.
At school, remember that standing first in class isn’t always important. The competitive spirit is a healthy thing, but if your child starts getting exam nightmares, you know there’s too much pressure on him. Unfortunately, many schools are rather like factories today, with an unnecessary emphasis on rote learning. You or someone from your family may need to put in extra effort to make sure your kids are learning something. This doesn’t mean tuition. It means making boring subjects come alive, connecting dry-as-dust geometry to real life. Arithmetic is probably better understood if it’s your kid’s pocket money that’s being counted.
Remember in case of failure your child isn’t always to blame. Teachers find it hard to give each kid individual attention. It’s easier for you to find the real reasons.
My son, the engineer.
It’s great to see dreams for your child’s future, but is it the same dream he or she is seeing ? A boy with no head for abstractions will make a poor engineer or doctor, and a misfit in his career. It makes more sense to see where his real abilities lie. (An aptitude test may point the right way). Any profession, be it such frowned-upon careers as theatre or art, can be rewarding and profitable if you allow his talents to develop freely.
A mother’s trouble-shooting guide.
Aches, pains, colds and fevers are a part of your baby’s growing years. Here are some common illnesses you should look out for (do check with your doctor in all cases).
Fever
The first thing you should know about fever is that it is not a disease. It is one of the ways by which the body gets over infection. Your baby may develop fever with mild infections like colds or ear infections.
Tonsilitis
Tonsils grow until 7 or 8 years and then gradually become smaller. It is only in extreme cases that tonsils need to be removed. Talk to your doctor.
Allergies
If your baby is allergic to milk, chances are it is inherited. Breast-feeding is ideal in such cases. If your baby is already on formula and has stomach problems, your doctor will be able to suggest a different one. A common allergy is a nose allergy caused by an extreme sensitivity to pollen.
Eye troubles
Aching eyes trouble with studying and headaches are some of the symptoms of defective vision. A common eye complaint is a sty which is an infection in a hair follicle of the lashes. Your doctor can prescribe an ointment.
Colds
Sneezes are a plot of growing up and little Nina is probably no different. Kids could catch a cold from their friends. Nervousness or tension also lowers their resistance to colds. Make sure your child doesn’t come into contact with anyone who has a cold. That’s the best way to avoid one.
Bed wetting
Most children between 2 – 3 years stop bed wetting at night. But sometimes, the problems continue. Your child may not be able to control his bladder. This may be a physical or nervous reaction. You will need to reassure your child about his fears.
Stomach upsets and aches
After one year, a common cause of stomach aches is a cold, a sore throat or the flu. Other not-so-common causes include intestinal allergies, chronic indigestion with gas.
From Rambling with Bellur (28th
Nov.206):
According to legend, when Napoleon and his army were travelling through the south of France they decided to rest for the night near the town of Bessieres. Napoleon feasted on an Omelette prepared by a local innkeeper that was such a culinary delight that Napoleon ordered the townspeople to gather all the eggs in the village and to prepare a huge Omelette for his army the next day.
From the time I first saw the NECC ad way back in the ’80s, which said ‘Sunday ho ya Monday, Roz khao ande”, I was eager to taste them. And Sunday ho ya Monday, I wanted to eat them everyday. I wanted a change from the usual idli, Uppitt, Akki Rotti etc.. But the problem was that the elders in my family were against cooking eggs in the house. After much argument, I was allowed to bring and cook it myself in a separate aluminium vessel. I excitedly brought 2 eggs (30 paise each) on a summer morning and put them in water to make boiled egg. Although the result was not to my expectations, I wanted to taste egg-cellent dishes.
Over the years, I have loved eating egg fried rice, egg Biriyani, and egg Burji. But my favourite is egg Omelette. (Aside: Indian Railways Omelette Sandwiches are pretty famous. The first time I heard an Omelette seller in a train, I thought he was telling everyone “I am late”). The best Omelette I have eaten is at India Coffee House (on MG Road). The guys there know that I order nothing but Omelette and Coffee. So even before I settle down, the guys wish me and get a plate of hot Omellette with tomato sauce.
One thing about Omelette is that they are easy to prepare. And the other thing is that each person has his/ her own recipe. Important to note that one needs to use the right size of frying pan. This is more important than you may think. Too large, and the Omelette will dry out; too small, and it will not cook through. As a basic guide, you need a 15 centimeter pan for a two-egg Omelette and a 25 centimeter pan for a four to six egg Omelette. That is, 6 inches and 10 inches respectively, which, handily enough, is pretty much the size of pans you should have in your kitchen anyway.
Ok, before we start, let’s keep everything ready:
4-5 Eggs
1 large Onion
1 large Tomato
1 large Capsicum
1/2 tsp. Haldi
1/2 tsp. Red chilli powder
Salt, to taste
1-2 tsp. Butter
So, let’s start:
Cut Onion, Tomato and Capsicum into small cubical pieces. To this add eggs, salt, haldi, red chilli powder and beat well. In a pan add butter and the above batter, flip the Omelette when its done on one side. Do this carefully – if the Omelette is very heavy, you’ll not be able to turn it properly. If you look underneath, you should see that both sides of the Omelette are evenly browned and not burned. After you feel both sides are cooked, you can serve hot Omelette with tomato sauce. And lo! In just fifteen minutes, you have transformed into an Omelette maker extraordinaire!
POWER OF AN EGG !!
Watch this ad on the following link:
( cut and paste this if it doesn’t
open easily by clicking)
Some responses to an ad agency’s question on the ad :
Sunday Ho Ya Monday …..Limit Mai Khao Andey  !
Hari om hari om….......hum shakahari hai ji…..kisi ki hatya karna paap hai….kabhi na khao ande
Being a total vegetarian, I do not support the statement
Vegetarians ke liye ya pata hona jaroori hai ki egg is vegetarian till the development in the egg starts and that is only when hatching process begin. tann aur mann se agar tandarust hona ho to sure khao ande. it has lot of protiens.
I am a Pure Veggie ..so would not like to comment on this for it can mean hurting other’s Choice !!
Sunday ho ya Monday Roz khao Ande,par chori ke hueto padenge Dande
Errrrrr, baba shravan chalu hai .ande abhi nahi .shravan khatam hone ke baad
Don’t chicken out of consuming eggs…
P.T. Jyothi Datta
Mumbai , Feb. 8
(From The Hindu Business Line
dated Feb 9th 2004)
THE fear of disease can sometimes be more damaging than the disease itself, or so it seems with the recent bird-flu.
Consumers are in two minds on whether in fact, they could eat an egg a day – the compelling `Sunday ho ya Monday, roz khao ande’ campaign notwithstanding. The NECC (National Egg Co-ordination Committee), along with the Poultry Development Council (PDC), is set to run a campaign to dispel rumours and instil consumer confidence.
Ms Anuradha Desai, Chairperson, NECC, told Business Line that chicken consumption was hit by about 10 per cent in key markets such as Delhi and though egg sales were not hit, a negative sentiment was perceived among consumers. “NECC and PDC would run campaigns from next week telling consumers to continue consuming eggs and chickens, as hygiene standards among poultry farmers in India were comparable to the best in the world.” @@
|
Water on the moon…
Author: Jatinder Pal Singh Broca Sep 30The recent news from ISRO and NASA,about there being water on the moon, and especially after the photographs revealed by our own Chandrayan -I mission, being splashed in the media,it has become a hot topic for debate.
Lovers,scientists,poets,philosophers,shayars et all – have once again started waxing eloquent on their pet topic- the MOON ! Here is what I read in a reputed daily :
The moon remains a mystery even today. Gazed at by poets and lovers, intensely studied by astronomers for several centuries, examined by geologists for the last 50 years, visited by more than 50 spacecrafts, and walked upon by twelve humans, the moon hasn’t lost its capacity to throw us a surprise or two. The recent finding of Chandrayaan-1, that the surface of the lunar soil is not bone dry but reasonably wet, is astounding to say the least. It is not as if we did not expect any water on its surface; or that we have found substantial pools of liquid water. We could squeeze out a teaspoon of water from several kilograms of the moon’s soil, at best. However, that water is so widespread on the surface, mixed in the minerals that make up lunar dirt, especially the top millimeter of soil, was totally unexpected. Water appears all over the moon — from cratered highlands to deep cavities and darker plains. Given earlier assumptions, this find is startling.
Water from the Moon
“Water from the Moon” is a song from Céline Dion’s eponymous album. It was commercially released on March 1, 1993 as the fifth single in the United States. In Canada it was a radio single only.”Water from the Moon” was written by Diane Warren and produced by Guy Roche, with additional production by Walter Afanasieff. Diane Warren did also the background vocals.Two music videos were made for this song. The first one is entirely in black-and-white. Later, they modified the video to include additional footage of Céline Dion, colored brownish-yellow.”Water from the Moon” had a moderate success on the adult contemporary format. The song reached number 11 on Hot Adult Contemporary Tracks in the United States and number 13 on the Canadian Contemporary Hit Radio Chart. According to Nielsen SoundScan the single has sold 45,000 copies in the U.S.
The Lyrics of this song are as under :
I’ve looked everywhere I can
Just to find a clue
Oh to get to you
And make you want me
And I’ve run circles around the sun
Chasin’ after you
Oh but it’s no use
Can’t you see that I’m going out of my mind
Trying to find a way to get through to you
Oh you don’t know how hard I try
And I try and I try
What do I gotta do
Do I gotta get water from the moon
Is that what I gotta do
To make you love me
Make you love me
Do I gotta turn the sand into the sea
Is that what you want from me
I’ve done everything that I can do
But get water from the moon
I’ve reached high up in the sky
Tryin’ to steal the stars
Oh to win your heart
But even that’s not enough
And I’ve searched every book I know
Just to find the words
Oh to touch your world and get some love out of you
I’ve already given all I can give
And I don’t know what’s left to try
And I try and I try
What do I gotta do
Do I gotta get water from the moon, , ,
Love me, how do I make you love me
How do I make you see that I’m going out of my mind
(Solo)
I try, and I try, and I try
(Chorus)
moon, moon, crazy moon
natural moon
torn apart and snoozing moon;
lovely moon, romantic moon
poor poor moon
the romance
plucked out of its drab surface;
moon moon going wild
moon moon running away
from the earth – O moon, why do you run away from the earth?
does earth touch you in the wrong places
and you’ve got no body
to which one could lodge
a complaint about sexual harassment? ?
ah, moon moon, temperamental moon
dark moon
glowing moon;
sexy moon
and old-woman hag of a moon;
moon moon with the best views of the earth
moon moon moon
puts me to sleep and wakes me up
in the middle of nights;
and one day we’ll sleep in the moon
and produce babies there
and we’ll have the first moon-ish boys and girls
and moon-ly families;
but meanwhile
moon moon driving fanatics
and inspiring love and romance and myths
moon moon eerie moon
moon moon that presides over love and horrors
and evil and good
and naked witches dancing in moonlit groves;
pooor moon moon the earth moon
not as interesting and dramatic as other moons;
don’t get too friendly and dropp in –
oh, never drop in, no one invited you
silly mooon, no no, you’re not invited home to earth
moon moon cheese moon eaten by mice:
but still our dear moon darling moon
moon mooon
our very own earth’s moon
as we moo moo like cows
moo moo moo mooo
at our own moon moon moon
(By : Raj Arumugam)
Hey diddle diddle,
The cat and the fiddle,
The cow jumped over the moon;
The little dog laughed to see such sport,
And the dish ran away with the spoon.
Another poem by the noted poet Shelley :
Of climbing heaven and gazing on the earth,
Wandering companionless
Among the stars that have a different birth,
And ever changing, like a Joyless eye
That finds no object worth its constancy?
Yet another one :
Though the night was made for loving
And the day returns too soon
Yet we’ll go no more a-roving
By the light of the moon
(-Lord Byron)
A FACE OF PLAINTIVE SWEETNESS :
Ready and poised to wax or wane;
A fire of pale desire in incompleteness,
Tending to pleasure or to pain:-
Lo, while we gaze she rolleth on in fleetness
To perfect loss or perfect gain.
Half bitterness we know, we know half sweetness;
This world is all on wax, on wane:
When shall completeness round time’s incompleteness,
Fulfilling joy, fulfilling pain?-
Lo, while we ask, life rolleth on in fleetness
To finished loss or finished gain.
( By: Christina Rossetti)
The moon sees me
God bless the moon,
And God bless me.
Into his drowsy eyes
A great still light began to creep
From out the silent skies.
It was the lovely moon’s, for when
He raised his dreamy head,
Her surge of silver filled the pane
And streamed across his bed.
So, for a while, each gazed at each-
Dick and the solemn moon-
Till, climbing slowly on her way,
She vanished, and was gone.
(By: Walter de la Mare)
As I lay awake in the white moon light,
I heard a faint singing in the wood,
‘Out of bed,
Sleepyhead,
Put your white foot now,
Here are we,
Neath the tree
Singing round the root now!’
I looked out of window, in the white moon light,
The trees were like snow in the wood—‘Come away,
Child, and play
Light with the gnomies;
In a mound,
Green and round,
That’s where their home is.
Honey sweet,
Curds to eat,
Cream and frumenty,
Shells and beads,
Poppy seeds,
You shall have plenty.’
But soon as I stooped in the dim moon light
To put on my stocking and my shoes,
The sweet sweet singing died sadly away,
And the light of the morning peeped through:
Then instead of the gnomies there came a red robin
To sing of the buttercups and dew.
(By- Walter de la Mare)
NEW MOON :
lingers behind as the yellow sun glares
and is gone beyond the sea’s edge;
earth smokes blue;
the new moon, in cool height above the blushes,
brings a fresh fragrance of heaven to our senses.
(By- D.H. Lawrence) (1885-1930)
Once In a Blue Moon :
True love, like the blue moon, only comes now and then
It comes unexpected, you never know when
That “someone” so special, who’s meant just for you
Will enter your life, make your world feel brand new.
Be patient, my heart, be patient and strong
For just once in a blue moon real love comes along.“Once in a blue moon! That’s too much to ask
I want to be loved, I need it, in fact.”
Be patient, my heart, for haste makes regret
Just once in a blue moon…the time isn’t yet.
“I want lasting love” (said my heart) “so I have to agree
A once-in-a-blue-moon love is for me.”
So I waited and hoped for that special “someone”
Praying someday my soul mate would come
Wishing for love that would always be true
I never dreamed that someone was you…
Then out of the blue, our love began
True love, like the blue moon, only comes now and then.
(By : Rinda Nelson)
a finger nail of silver
in a velvet skytonight I saw her
an ivory dinner plate
bordered by peachlight
following the road
the moon winked at me last night
like the cheshire cat
(By-Alison Cassidy)