Archive for the Category "Comments to print media"
I read the following story in a news paper this morning. I sent it to one of my friends –a great poetess and she instantly came out with a beautiful poem on this issue. I am posting the story and the poem for you dear readers. I hope you will love them. Happy Reading…
Doctors declared Jamie Ogg dead but his mother Kate just did not give up on him. This is her story.
AN AUSTRALIAN mother has told how her touch brought her ‘ dead’ baby back to life at a hospital in Sydney.
Doctors gave tiny Jamie Ogg no chance of survival when he was born prematurely at 27 weeks weighing just 2lb, or just under 1kg.His twin sister Emily had survived but after battling for 20 minutes to get him to breathe Jamie was declared dead.
Kate, who gave birth after a three- hour labour in March, has spoken of how vital ‘ skin- on- skin’ care can be for a sick baby, or ‘ kangaroo touch’ as it is known in Australia. ‘ Skin- on- skin’ care is when the child is laid on the mother.
Normally, premature babies are sent to intensive care and she was only given her son to hold because he was thought to have died.
“ I took my gown off and arranged him on my chest with his head over my arm and just held him. He wasn’t moving at all and we just started talking to him. We told him what his name was and that he had a sister.
We told him the things we wanted to do with him throughout his life,” said Kate.
Jamie occasionally gasped for air, which doctors said was a reflex action. She added: “ After just five minutes I felt him move as if he were startled, then he started gasping more and more regularly.
Kate said a message was passed on to their doctor insisting the baby was showing signs of life, but he sent back a midwife with the reply that they were just natural reflexes and that there was no possible way he could still be alive.
Kate then said to her husband, “ What if he lives?” She added: “ I was like, ‘We could be the luckiest parents in the world’.” She gave Jamie some breast milk on her finger. He took it and started regular breathing. “ At that point the doctor came back. He got a stethoscope, listened to Jamie’s chest and just kept shaking his head. He said, ‘ I don’t believe it, I don’t believe it’.” David,
speaking to the Australian TV show Today Tonight , said, “ Luckily, I’ve got a very strong, very smart wife. She instinctively did what she did. If she hadn’t have done that, then Jamie probably wouldn’t be here.” The doctor who delivered Jamie refused to be interviewed for the TV show.

“Have you decided on a name for your son?”
‘Jamie’, said Kate joy brimming from her eyes
She held out her arms to hold her premie baby
Swathed and bundled in the doctor’s hands.
‘We’ve lost Jamie, he didn’t make it, sorry.
You may say your goodbyes to him now’.
The sparkle replaced by disbelief
Kate slowly undid the swaddling cloth
Stared achingly – dangling limbs, lifeless head -
Was her precious baby really dead?
She held him against her bare chest,
Skin to skin, the tiny head on her arm
“Sweetheart, I am your mother.
Dad and I have named you Jamie.
You know you have a twin sister too
And we have great dreams for you.
Wake up, little one, to fulfill those dreams”
Jamie occasionally gasped for air,
But the doctor brushed it off -
“A natural reflex. He just can’t be alive”
The mother’s heart believed otherwise.
For two hours she held him close,
Cuddled him and persistently talked to him.
Gasping again, to his parents’ delight
The miracle baby stretched his tiny hand,
Grasped his mother’s finger, opened his eyes
And moved his head from side to side!
The doctor thought he knew better,
Said these signs didn’t matter!
“He just can’t be alive.”
From her breast on to her finger
Kate took a drop of life-saving elixir
Hopefully fed it to her miracle boy
He took it! And began to breathe steadily!
The doctor listened with his stethoscope
Shook his head in stunned surprise
and said repeatedly
‘I don’t believe it, I don’t believe it’.
How could he not?
This was the marvelous power
of a mother’s healing touch!
Amul has bagged this honor for second year in a row –Last year also, Amul was ranked as the number one brand in India. It is also the top dairy brand in whole of Asia-Pacific ahead of much bigger conglomerates like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday.
The rankings released by Hong Kong based “Media Magazine”, ranked Amul 73rd in Top popular 1000 brands in Asia-Pacific ahead of other Indian brands like Kingfisher (# 140), ICICI Bank (# 182), State Bank of India (#226) and Tata (# 256). Amul also managed to improve its rating by 10 points compared to last year when its ranking was 83rd.
Its interesting to note that Amul is seen very less on tradition media outlets like Television and Newspapers. However, their hoarding Ads are a real treat to watch. They pick-up the most buzzing current topic and integrate it with their Brand Amul and come out with some really funny and catchy hoardings. Some of them are real classics !
Here is a look at some of their recent Hoarding Ads:
Wedding of the Indian cricket captain – July’10

Current turmoil in Kashmir – July’10

Argentina coach Maradona motivates Messi and team to perform well – June’10

Oil spill in the Gulf of Mexico- June’10

Goalkeeping howler in the present World Cup- June’10
Imagine that AMUL has kept the traditions of this hoardings for past 35 years !
I think they have been registered in GUINESS BOOK OF WORLD RECORDS for longest running ad campaign as well !
They are a real treat to watch, ain’t they ?
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Which Direction…?
I read with great interest and with a little bit of confusion (?) an article titled :” Muslims were praying in the wrong direction” in a local newspaper dated 21st July 2010. Here is the text of the article :
Quote :
Indonesian Muslims have been praying in the wrong directions for months, facing Somalia when they should have been facing Saudi Arabia, the country’s highest religious authority said today.
A cleric from the Indonesian Ulema Council (MUI) admitted the body made a mistake last March when calculating where Muslims should turn to when praying. He said new instructions had now been issued and that people only had to shift their position for the correct alignment.
According to Islamic tradition, Muhammad was born in Mecca, and it is said to be the place where Allah’s message was first revealed to him. Each day Muslims from around the world turn to Mecca to pray and, at least once in their lives if they can afford it, travel there to perform the hajj, or pilgrimage.
Ma’ruf Amin from the MUI said a “thorough study with some cosmography and astronomy experts” revealed that Indonesian Muslims had been facing southern Somalia and Kenya instead of Mecca, which is more than 1,000 miles further north.
The error did not mean their prayers would be ignored, he added. “God understands that humans make mistakes. Allah always hears their prayers.”
The MUI website advises Muslims to make use of a website,Qibla Locator, to locate Mecca without a compass.
It is not the first time the MUI has played down the significance of misdirection. In January it took steps to reassure worshippers they need not be concerned by reports that thousands of Indonesian mosques displayed the incorrect kiblat, or direction toward Mecca.
Mutoha Arkanuddin, an Islamic scholar, claimed that more than more than half of the country’s mosques pointed the wrong way. The chair of the MUI said that God was not in Mecca, while a government minister described Arkanuddin’s work as invalid and dangerous.
Rohadi Abdul Fatah, director of sharia law and Islamic affairs at the ministry of religious affairs, said the state frequently checked the accuracy of kiblats across the country.
He told the Jakarta Globe that off-kilter kiblats were often an issue in quake-hit areas such as Yogyakarta, West Java and West Sumatra and that the government had the money for theodolites, a precision surveying instrument.
Islam is the predominant religion in Indonesia, with about 200 million followers, although its constitution gives all people the right to worship according to their own belief or religion.
Unquote.
I would like to humbly clarify at the outset, that, my intention is not to raise any controversy or cause any misunderstanding among various followers of different religions.
My upbringing in the Sikhism faith has always taught me that God is everywhere and that God is within you,as well.
At this juncture,I would like to connect this issue with a saakhi (true life incident) from Shri Guru Nanak Devji’s life.
It is about his visit to Mecca,during one of his several journeys through out the world.
At Mecca, Nanak was found sleeping with his feet towards the Kaaba, before which the Muslims prostrated themselves when performing their prayer. Kazi Rukan-ud-din, who observed this, angrily remarked: “Infidel! How dare you dishonour God’s place by turning your feet towards Him?” He also kicked Nanak. The Guru did not show any anger. In fact, he was never angry with anybody. He smiled and in a calm, sweet voice he said to him, “Brother, don’t be angry. I am very tired. I need rest. I respect the House of God as much as any one. Please turn my feet in a direction in which God or the House of God is not there.”
The Qazi took hold of the Guru’s feet. He dragged them in the opposite direction. Then he lifted his eyes. He saw the Kaaba standing in the direction of the Guru’s feet. He turned the Guru’s feet in another direction. The Kaaba was seen standing in that direction. Qazi dragged the Guru’s feet to this side and that. He dragged them round and round. The Kaaba was seen to be going round and round. It was always, in the direction of the Guru’s feet. His feet were always towards the Kaaba. The Qazi was struck with wonder. He then recognised the glory of Guru Nanak.
Kazi Rukan-ud-di and the other hajjis were all filled with wonder.He let go of the Guru’s feet. The Guru got up and said, ‘Don’t you see that God’s House is in every direction? I tell you:He dwells in every place, in every heart. He is in your hearts. He is also in mine.’
(Those who wish to read more on this, please go to the following link :
I hope that the message from this saakhi is very clear !
Now, I shall wait for the readers’ views on this issue.
May Allah/God/Ram/Rahim/Khuda/Jesus….continue to shower His choicest blessings on all of us !
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The gist of the quote was that cash was preferable over credit.
The above quote came to my mind when I recently read the following news item in a local newspaper :
“Landlord asks for rent, gets thrown off first floor..”
New Delhi, July 26 –
A tenant threw his landlord off the first floor of his own house after the latter asked him to pay the outstanding rent. The incident took place in Om Vihar area in Uttam Nagar around 10:30 pm on Saturday.
According to police, a heated argument between Ravi Grover, the landlord, and Kishan Kumar, the tenant, turned violent and Kumar allegedly threw Grover off the first floor. The accused runs a tea stall in the area and stays on the first floor of the building while Grover lives on the ground floor.
The police said Kumar had allegedly not paid the rent for the last four months and whenever Grover demanded money, he used to make excuses. “Grover had been asking Kumar to pay the outstanding rent but he always said that he would pay it the next month as he was in dire financial trouble.
For the first two months Grover did not say anything but then he started asking Kumar for rent everyday,” said a senior police officer. The police said on Saturday night, Grover went to Kumar’s room and asked him to pay up or leave.”The two got into a fist fight and Kumar then allegedly pushed him over the railing of the room’s balcony,” added the officer.
When Kumar tried to flee he was caught by the neighbours who handed him over to police.
Grover was rushed to a nearby hospital where his condition is said to be critical. The police have arrested Kumar and based on Grover’s statement filed a case against him.
I thought of trying my hand at writing a pithy quote ( like the one quoted above) on the afore mentioned news item / situation , like my friend, philosopher and guide- Mr. Confucius.
After a lot of effort, this is what I came out with :
Grover : ” You ask rent.I get mad. Me not give.Me want time.”
Kumar : ” Me want rent.Me not give time.If I get mad,Me throw you down the floor.You better pay.Or I really get mad.”
Finally,Kumar really got mad !!
Moral of the story :
It is always good to remember quotes of Confucius in such times and act wise !
Now my request to the readers is to come out with better and funnier reactions !
Keep smiling……
Ah…yes,more of this Confucius quotes and sayings in the next episode…Keep watching this space !
The Glass Half Full or Half Empty.…
While delivering a talk to my MBA students I sometimes try to use motivational stories/quotes to drive home some point in my talk.
A very popular story is about a glass-is it half full or half empty ? Even if you have heard of it earlier,perhaps you may not have heard about the amount of research that has been done on the topic !
Here is a long list of perceptions which shows how people can see the same thing in different ways.Get ready !
1.The optimist says the glass is half full.
2.The pessimist says the glass is half empty.
3.The project manager says the glass is twice as big as it needs to be.
4.The realist says the glass contains half the required amount of liquid for it to overflow.
5. The cynic… wonders who drank the other half…..
6.The school teacher says it’s not about whether the glass is half empty or half full, it’s whether there is something in the glass at all.
7. Attitude is not about whether the glass is half full or half empty, it’s about who is paying for the next round.
8.The professional trainer does not care if the glass is half full or half empty, he just knows that starting the discussion will give him ten minutes to figure out why his powerpoint presentation is not working.
9.The ground-down mother of a persistently demanding five-year-old kid says sweetheart it’s whatever you want it to be, just please let mummy have five minutes peace and quiet.
10.The consultant says let’s examine the question, prepare a strategy for an answer, and all for a daily rate of…
11.The inquisitive troublemaker wants to know what’s in the glass anyhow… and wants the rest of it.
12.The homebuilder sees the dirty glass, washes and dries it, then puts it away in a custom oak and etched glass cabinet that he built himself using only hand tools.
13.The worrier frets that the remaining half will evaporate by the next morning.
14.The fanatic thinks the glass is completely full, even though it isn’t.
15.The entrepreneur sees the glass as undervalued by half its potential.
16.The computer specialist says that next year the glass capacity will double, be half the price, but cost you 50% more for me to give you the answer.
17.The first engineer says the glass is over-designed for the quantity of water.
18.The second engineer says (when the half is tainted) he’s glad he put the other half in a redundant glass. (Based on a Dilbert cartoon by Scott Adams)
19.The computer programmer says the glass is full-empty.
20.The Buddhist says don’t worry, remember the glass is already broken.
21.The logician says that where the glass is in process of being filled then it is half full; where it is in the process of being emptied then it is half empty; and where its status in terms of being filled or emptied is unknown then the glass is one in which a boundary between liquid and gas lies exactly midway between the inside bottom and the upper rim, assuming that the glass has parallel sides and rests on a level surface, and where it does not then the liquid/gas boundary lies exactly midway between the upper and lower equal halves of the available total volume of said glass.
22.The scientist says a guess based on a visual cue is inaccurate, so mark the glass at the bottom of the meniscus of the content, pour the content into a bigger glass; fill the empty glass with fresh content up to the mark; add the original content back in; if the combined content overflows the lip, the glass was more than half full; if it doesn’t reach the top, the glass was more than half empty; if it neither overflows nor fails to reach the top then it was either half-full or half-empty. Now what was the question again?
23.The Dutchman would suggest to both pay for the glass and share the content.Then tells you he will have the bottom half.
24.The personal coach knows that the glass goes from full to empty depending on the circumstances, and reminds the drinker that he can always fill the glass when he wishes.
25.The grammarian says that while the terms half-full and half-empty are colloquially acceptable the glass can technically be neither since both full and empty are absolute states and therefore are incapable of being halved or modified in any way.
26.The auditor first checks whether the empty half is material and then designs the audit procedures to obtain sufficient evidence to conclude that the glass is indeed empty.
27.The waiter will hurry to replace the glass with a full one. For him there are no doubts: the glass was empty when he took it away; it is full in the bill that he brings you.
28.The magician will show you the glass with the full half at the top.
29.The physician says that the glass is not empty at all – it is half-filled with water and half-filled with air – hence, fully filled on the whole!
30.The musician says he/she is unimpressed with the promoter of the concert for not providing more alcohol.
31.The ineffective organization would discuss the question during the board of directors meeting, convene a committee to research the problem, and assign tasks for a root cause analysis, usually without a complete explanation of the problem to those assigned the tasks.
32.The directors would consider the problem to be above the pay grade of those assigned root cause analysis tasks.
33.And more strangely:The dog just wonders: can he eat the glass or will you throw it so he can bring it back…
34.The cat wonders why the glass is only half full (or empty)… is it a trick… poison perhaps…
35.The eternally optimistic eccentric would say, the glass is consistently overflowing (or is that the neurotic?…)
36.The person who is no longer trapped in The Matrix (whatever one might call him/her) says: “There is no glass…”
37.More generationally:The adolescent student says the glass is just another dirty trick played by the teacher to prove that students are dumb.
38.More scientifically:The research scientist says that following initial observation and testing a working hypothesis for further research is: “The glass is both half full and half empty,” and that these findings warrant further investigation with a more representative sample of glasses and contents, which may or may not be liquid.
39.The algebraic simultaneous equation theorist says that if the glass is equally half full and half empty, then half full = half empty; therefore ½ x F = ½ x E; therefore (by multiplying both sides of the equation by 2) we show that F = E; i.e. Full equals Empty !
40.The efficiency analyst says the glass is operating substantially below optimization level, being consistently exactly 50% under-utilized during the period of assessment, corresponding to an over-resourcing in meeting demand equating to precisely 200% of requisite capacity in volume terms, not accounting for seasonal trends and shrinkage, and that if the situation continues there is in theory opportunity for savings or expansion.
While the collective creative genius of various respondents is greatly appreciated, I welcome further additions.
You will ask me what is my take on this ?
Well,I feel the glass may contain a sample of urine to be sent to the lab for testing !
I asked a Hare Krishna devotee what he thought of it.He said smilingly that it was Meera Bai’s glass of poison which Ranaji had sent her …
See, possibilities are immense !
Come prove your genius with a witty reply or an idiotic reply even better than the quotes of 3 Idiots of Aamir Khan’s recent hit movie ! No awards or rewards please !
Join the fun.Keep smiling.
Friday, Jul 16, 2010
Mumbai: Once upon a time, we had no money. Many have called this our animal phase. Then, we came up with currencies. And then much later, we complemented some of them with symbols. As the number of countries grew, so did the number of currencies. And this phenomenon kept strengthening as trade leapfrogged across seas and continents to assume its current transnational dimension. But not all national currencies have symbols today. And not all those that do, attract significant attention, globally speaking. The keyboard on which this is being typed boasts only one currency sign—$. And this fact speaks volumes even if it does not negate the need to consider an alternative global reserve currency. It’s against this backdrop that we comment on the Indian government’s decision to formalise a symbol for the Indian Rupee. How about RS, Rs, INR, etc? Those are only abbreviations. Why do we need a currency symbol? This is sort of like questioning the need for a national flag or emblem or song. These are all symbolic players in global communication; to become integrated in the latter, it helps to have all the former. It’s a question of vision.
Note that the finance ministry announced a public competition for the rupee’s symbol design at a time when the the currency was going through a low ebb. Barclays Capital had said it could drop to 56 against the dollar. Also, there was talk of the euro—the most modern and wide-ranging currency experiment—becoming the new dollar. A year on, the rupee is hovering at a healthy 46 to a dollar, and the euro is in the doldrums. Symbols of both the euro and dollar reflect investments in continuity and aspirations of stability. On both criteria, IIT post-graduate D Udaya Kumar’s winning design is a winner indeed (artists may carry on an aesthetics debate). Whether it will become popular and even ubiquitous will depend on how strongly our economy performs. If India’s GDP and trade volumes keep growing impressively, then people will fall over each other to update keyboards, fix price tags, mobile pads, trading tickers and so on accordingly. It will also help if the rupee is allowed greater internationalisation. As of now, as RBI has noted, almost the entire bulk of international trade in India continues to be denominated in the dollar.
Wednesday, Jul 21, 2010
Apropos of the edit ‘More than a symbol’ (FE, July 16), the new logo is a right step towards creating a distinct brand identity of the rupee in the international markets. The logo is apt—both symbolically and aesthetically—but will need modifications in standard computer keyboards for popularising its use. Now, a mass campaign by the government is needed to make the common man and rural masses aware of the new symbol.
JS Broca, New Delhi

New healthy Indian snack….
Recently,I tasted a new brand of a snack launched by Parle Agro. I was quite impressed with it. So here is a piece on this brand called HIPPO :
Company : Parle Agro
Ad Agency : Creativeland Asia

Marketers were aware of the gradual trend among consumers towards healthy foods. Although this trend is limited to certain sections of society, marketers are calculating that healthy snack-foods will become a mainstay category in the snack-food market. Infact Ms Indra Nooyi of Pepsico had openly stated her vision of Pepsico leading the healthy food movement.
Lays is positioned as a convenient snack,
I feel a lack of uniqueness in the brand. The problem of lack of differentiation will come into forefront when the initial consumer interest dies down. Without a clear USP, the brand needs to constantly stay on top of the Share of Noise to drive the sales. If you observe the campaigns of Parle Agro brands, the company adopts a ” On/Off ” kind of advertising strategy. Sometimes there are lot of ads, and sometimes, there is no sign of any brand communication. In a category like Snacks such intermittent burst of ads may not work. One needs to have a steady continuous stream of campaigns to drive the sales.
MY LETTER TO BUSINESS TODAY :
Here is what I wrote to BT in response to a lead article on an issue :
Dear Sir,
Dear Readers,
Here is a copy from Stardust magazine’s website with a write up on Katrina Kaif and my comment published there recently when I had visited the site :
Katrina Kaif – Stardust Magazine (April 2010)
March 28, 2010
Katrina Kaif – Stardust Magazine (April 2010). Katrina Kaif sizzles on the cover of Stardust Magazine for the month of April 2010. Katrina Kaif is currently standing on a path with two roads on one Salman Khan other is Ranbir Kapoor, she is unable to figure out which is more profitable (?) Few days back there was news that Katrina and Sarah Thompson ( an american actress and co star of Rajniti ) had a fight over Ranbir Kapoor but reason is unknown. Hope Katrina will clear the rumors. Checkout Katrina Kaif Stardust Cover Scan.
Comments
- The Web’s Deadliest Searches :
This is a snippet from a reputed magazine.As per a report by a security firm McAfee, it has identified over 2600 popular words,which when keyed in on any popular search engine,exposes a computer to hackers.Some of these words are :
Waptrick,Katrina Kaif,Orkut,Yahoomail,Shahid Kapur,Rediffmail and How To Earn Money.As per the survey,out of above, Katrina Kaif search on an average has been around 28.6 % of all searches,while How To Earn Money has been around 16.7%.So dear computer buffs,beware of Katrina-surfing or else, you will risk your computer to malware.
Reading this snippet,tickled me pink and this is what my grey cells came out with :
Kaif Katrina,
Oh,Kaif Katrina,
You are one gazab ki haseena,
Agar search kiya tujh ko,
Tau kya milla mujh ko,
Ek saala hacker,bada hi kameena,
Computer ko diya malware ka paseena,
Dushwar hua apun ka, marna aur jeena.
Kaif Katrina,
Oh, Kaif Katrina !!
So let’s learn a lesson from this news item.
Don’t search for such cool and se_y babes on the web.
It may be deadly for you and your computer.- J S BROCA
NEW DELHI
08TH JULY 2010





Kind words