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Archive for the Category "Ideas"

Amul does it again… Aug 26
Amul in news again
 
(The Economic Times – 08.07.10)
AMUL has done it again – It has been voted as the Number 1 Indian brand in Asia – Pacific. Branding of Amul is completely different than any other traditional brand that you encounter. Their branding budgets are far less than many other companies, still there is hardly any Indian who is not aware of Amul ! 

Amul has bagged this honor for second year in a row –Last year also, Amul was ranked as the number one brand in India. It is also the top dairy brand in whole of Asia-Pacific ahead of much bigger conglomerates like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday. 

The rankings released by Hong Kong based “Media Magazine”, ranked Amul 73rd in Top popular 1000 brands in Asia-Pacific ahead of other Indian brands like Kingfisher (# 140), ICICI Bank (# 182), State Bank of India (#226) and Tata (# 256). Amul also managed to improve its rating by 10 points compared to last year when its ranking was 83rd. 

Its interesting to note that Amul is seen very less on tradition media outlets like Television and Newspapers. However, their hoarding Ads are a real treat to watch. They pick-up the most buzzing current topic and integrate it with their Brand Amul and come out with some really funny and catchy hoardings. Some of them are real classics ! 

Here is a look at some of their recent Hoarding Ads:

Wedding of the Indian cricket captain – July’10

Amul-Dhoni-Ad

Current turmoil in Kashmir – July’10

Amul-Kashmir-Ad

Argentina coach Maradona motivates Messi and team to perform well – June’10

Amul-Messi-Ad

Oil spill in the Gulf of Mexico- June’10

Amul-Oil-Spill-Ad

Goalkeeping howler in the present World Cup- June’10

10X20 Taaja Maal 

Imagine that AMUL has kept the traditions of this hoardings for past 35 years !  

I think they have been registered in GUINESS BOOK OF WORLD RECORDS for longest running ad campaign as well ! 

They are a real treat to watch, ain’t they ?

A rainy day musing… Aug 19
A rainy day musing….
 
I wanted to go to the nearby post office this morning to post my income tax acknowledgement to I T Dept., Bangalore. It was raining heavily. My wife told me to carry the umbrella along. I searched for my umbrella but I could not find it. I suddenly remembered  a cute little “sher” that I had heard long ago,on this ocassion. Here is  the original in Hindi first :   
 
Jab Jab Garja Baadal , Teri Yaad Ayee
Jhoom Ke Barsa Saawan , Teri Yaad Ayee
Bheega Main Lekin , Phir Bhi Teri Yaad Ayee
Kyoon Na Aaey Teri Yaad ?
Tuney Chhatri  Jo Abb Tak Nahin Lautayee !!
  
Here is my effort at a passable translation into English :
 
As and when the black clouds thundered
I remembered you.
When it rained whole day long in torrents
I remembered you.
I got throughly drenched in the heavy rain
And yet, I  remembered you .
Now, ask me why I remembered you dear
The reason is very simple and crystal clear.
You have not  bothered to return my umbrella
You had borrowed from me last year !!
 
E…n…j…o….y….!!
 
     
Smile 2 Aug 04
Smile  2

The year 2011 is going to be the year of sequels in Bollywood with as many as five blockbusters getting ready with the next instalment of their stories-Race 2,Dhoom 3,Wanted 2,Partner 2 and Don 2.

So,I too thought of trying my hand at posting a sequel to my opinion titled “Smile” posted on this forum on 2nd August 2010 !

I wondered as to what should be the content of this sequel.The eureka moment came soon. While having a leisurely bath this morning,I tried out different types of smiles in front of the mirror. How many types of smiles could I manage ? I will let you in to that magical number in a short while.

The trigger to this post also came from this morning’s article in a newspaper.It was about getting a smile makeover through cosmetic surgery.It was written by a doctor . ( a Doctor Kakar ) I thought –have we come to this now ? Man (and woman) wants to improve upon and enhance this natural God given feature ! God gave it to us free but these surgeons charge heavily and smile all the way to their banks ! Here is the article copy pasted from the paper’s website :

Quote :

Does your smile lack brilliance? Do you feel the need to create an unforgettable first impression — whether at job interviews, business meetings or social interactions — it’s time you considered a smile makeover. A smile makeover is a dental, facial or cosmetic treatment to improve the feature that mars your smile, be it the condition, shape, plane or colour of your teeth, the alignment of your jaw, your tooth structure or the condition of your gums and teeth as a unit.

All these can be treated using teeth whitening methods to brighten stained teeth; using braces to straighten crooked teeth; or fixing porcelain veneers to give your teeth their natural white shape and to repair damaged teeth. Cosmetic bonding or porcelain crowns can restore chipped and broken teeth, dental implants or bridges can replace missing ones, and laminate veneers can treat discoloured teeth or gaps or orthodontic alignment of crooked teeth.


Teeth apart, laser gum contouring can remove excess gum that make your teeth look small and give you a gummy smile. And derma fillers and botox can be used to reduce wrinkles around your lips from aging or injury.

What you need can only be decided after a dentist examines you. You must ask for procedures needed specifically to uplift and enhance your smile and give you a confident appearance.

The procedures are no more painful than a regular visit to a dentist. For some procedures, a local anaesthetic is needed to numb the tooth and gum. People anxious at the thought of getting a dental procedure done can always request for relaxation options.

The cost of a smile varies depending on what needs to be done for you specifically. A minimal case would be whitening and contouring. The most extensive case would require porcelain restorations on every tooth, which can cost a lot.

So the cost could vary between Rs 2,000 for a simple gum-contouring to Rs 8,000 to Rs 12,000 for laminate veneers per tooth.

Unquote.
So the obvious topic for this posting is “Types of Smiles”.I did a little research,talked to a few of my friends and students and here iswhat I could gather :
It appears that basically there are 4 types of smiles:
Sad,Happy,Sarcastic and Genuine.
 
Wikipedia has a few pages devoted to this topic.Those interested in doing a PhD in Gelotology-may read it !

A super model named Tyra Banks reportedly has 275 different types of smiles in her sexy armoury,I understand. Wow ! Sheer volume of smiles !

I think that with  different permutations and  combinations of poses involving various contortions.foldings, unfoldings etc of lips,eyes and facial muscles,one could perhaps manage a decent and respectable number of smiles.
However,275 seems too far fetcched.For Tyra,each  different pose and smile would mint her thousands of dollars.She already has the word “Banks” as a part of her name so why should not she bank on this number ?
Coming back from Tyra’s lip locking records,I next came to know from a research article that someone had identified at least 17 different types of smiles.
A reasonably acceptable figure I think.
These types are : 
1.Anxiety,
2.Embarassment,
3.Sweet,
4.Happy,
5.Thoughtful,
6.I-Know-it-all,
7. I-am-the-boss,
8.I-am-Lucky,
9.Amused,
10.Naughty,
11.Satisfied,
12.Contented,
13.Confident,
14.Proud,
15.Depressed,
16.Tired,
17.Surprised
 
Practitioners of this art,may like to add some more types: Sexy,Come-hither,Shy,Plastic,
Cosmetic,Tight-lipped,Compulsive,
Friendly,Likable,Artificial,Triumphant,Million-Dollar…..etc etc.
 
I will now leave you to think of various types of smiles and may be you will practice some of them next time,when you want to add some more to my list.Go to the nearest mirror and ask :”Mirror,morror on the wall,isn’t my smile,the best of all ?”
 
Say “Cheese” to that !!
 
PS:I could manage 13 types of smiles.Lucky,or unlucky ? You bet !
 

 
   

 

Smile …. Aug 03

Smile ….

I often tell my readers and students to keep smiling.Why ?  

Just because,I have been always inspired by the words of this beautiful song titled “Smile”. 

The lyrics of this enchanting song are as under :

Smile tho’ your heart is aching,
Smile even tho’ it’s breaking,
When there are clouds in the sky, you’ll get by.
If you smile thro’ your fear and sorrow,
Smile and maybe tomorrow,
You’ll see the sun come shining through; for you.
 

Light up your face with gladness,
Hide ev’ry trace of sadness,
Altho’ a tear may be ever so near,
That’s the time you must keep on trying,
Smile- What’s the use of crying,
You’ll find that life is still worthwhile,
If you just smile.
 

Incidentally,the music for “Smile” was written by Charlie Chaplin for his landmark film,” Modern Times “, released in 1936, although Smile’s lyrics were actually added by John Turner and Geoffrey Parsons in 1954, in which year Nat King Cole had the commercial success with this song. 

Although Charlie Chaplin didn’t write the lyrics , the words resonate strongly with Chaplin’s inspirational life of challenge, tragedy, success, and ultimately global appreciation, which owed much to his difficult early character-forming years.  

The Smile lyrics, and Chaplin’s life story, each provide in their own way a lesson for anyone seeking inspiration and personal fulfilment.  

Chaplin was born in Walworth, South London on 16 April, 1889. His mother and father were stage performers, but were also tragic people, divorcing when Charlie was young. As a child Chaplin descended to the workhouse orphanage because his parents were unable to look after him. Throughout his life Charlie Chaplin struggled with challenges, some of his own making, while he strived and became one of the most successful achievers – in creative and financial terms – of the 20th century. At one time exiled and rejected by the USA for his political views, Chaplin was awarded the World Peace Prize in 1954, eventually welcomed back to America to receive an Academy Lifetime Achievement Award in 1972, and was knighted in 1975. Charlie Chaplin died on Christmas Day, 1977. 

The words and music of Smile and Chaplin’s wonderful films help to demonstrate that the power of personal belief, and a positive approach to life, can enable people to overcome all kinds of disadvantage, challenge and adversity. 

So, now you know why I often tell my readers and students to keep smiling. 

Keep smiling…… 

  

Speaking of puns…. Jul 26

Speaking of puns….

I recall having studied and enjoyed figures of speech in our English Grammar and Composition periods in higher classes while in school.Simile,Metaphor,Oxymoron,etc etc.you know.Wren and Martin’s book was the favourite book prescribed then.I still have a copy of it-my proud possession ! 

My most favourite one was of course the Pun,because  it was sheer fun !  

For those who have forgotten its basics,let me tell them that a pun is nothing but a humorous way of  exploiting two words or expressions,sounding the same with two different meanings, usually with two different spellings. 

A Pun is certainly one of the greatest wonders of the English language.I hope most of you will agree.  

I will now try to demonstrate the confusing nature of some English words and phrases. 

I am sure that these examples of funny and clever puns will regale you.You can of course add your own favourites to this list : 

1.A 100% reliable contraception is inconceivable.

2.Poetry written upside-down is inverse,while poetry of very few lines is universal.

3.Mostly,serious campers are intense.

4.You know that time flies like an arrow,while fruit flies like a banana.

5.Here is a suggestion:Sports people can avoid the pain of defeat by wearing comfortable shoes.

6.A girl who screamed and shouted for a pony,got a little hoarse.

7.Nuns generally wear plain colours because,old habits never dye.

8.The days of the pocket diary are numbered.

9.Old bikes should be retired.

10.Geometry holds clues for the meaning of life; look and you will see the sines.

11.If a leopard could cook,would he ever change his pots?

12.See one melée of unruly people and you’ve seen a maul.

13.Do hungry time-travellers ever go back four seconds?

14.You can’t beat a pickled egg.

15. Nut screws washer and bolts. ( A pun-ny headline following a laundrerette sex crime)

16.The food taster left his job because he had too much on his plate.

17.I met the woman of my dreams at the base of Mount Vesuvius and she is the lava of my life.

18.When I first tried the cough syrup,I did not know what to expectorate.

19.I knew my wife was pregnant when she looked at me with fertlilize.

20.I decide which beer to drink on a case to case basis.

21.I was going to buy a book on phobias but I was afraid it wouldn’t help me.

22.I used to do rock climbing as a youth but I was much boulder then.

23.The lights were too bright at the Chinese Restaurant,so the manager tried to dim sum.

24.I have a fear of needles-they really get under my skin.

25.My boyfriend and I started to date after he backed his car into mine-we met by accident. 

I hope you enjoyed this piece as much as I loved posting the puns.Pun-ny aren’t they ? 

Keep smiling.

Category: Humour, Ideas, Nostalgia  | 10 Comments
The Glass Story… Jul 23

The Glass Half Full or Half Empty.

While delivering a talk to my MBA students I sometimes try to use motivational stories/quotes to drive home some point in my talk. 

A very popular story is about a glass-is it half full or half empty ? Even if you have heard of it earlier,perhaps you may not have heard about the amount of research that has been done on the topic ! 

Here is a long list of perceptions which shows how people can see the same thing in different ways.Get ready ! 

1.The optimist says the glass is half full. 

2.The pessimist says the glass is half empty. 

3.The project manager says the glass is twice as big as it  needs to be. 

4.The realist says the glass contains half the required  amount of liquid for it to overflow. 

5. The cynic… wonders who drank the other half….. 

6.The school teacher says it’s not about whether the glass  is half empty or half full, it’s whether there is something in  the glass at all. 

7. Attitude is not about whether the glass is half full or half   empty, it’s about who is paying for the next round. 

8.The professional trainer does not care if the glass is half   full or half empty, he just knows that starting the  discussion will give him ten minutes to figure out why his  powerpoint presentation is not working. 

9.The ground-down mother of a persistently demanding  five-year-old kid says sweetheart it’s whatever you want it  to be, just please let mummy have five minutes peace  and quiet. 

10.The consultant says let’s examine the question, prepare  a strategy for an answer, and all for a daily rate of… 

11.The inquisitive troublemaker wants to know what’s in the  glass anyhow… and wants the rest of it. 

12.The homebuilder sees the dirty glass, washes and dries it, then puts it away in a custom oak and etched glass cabinet that he built himself using only hand tools. 

13.The worrier frets that the remaining half will evaporate by the next morning. 

14.The fanatic thinks the glass is completely full, even   though it isn’t. 

15.The entrepreneur sees the glass as undervalued by half its potential. 

16.The computer specialist says that next year the glass  capacity will double, be half the price, but cost you 50%  more for me to give you the answer. 

17.The first engineer says the glass is over-designed for the quantity of water.

 18.The second engineer says (when the half is tainted) he’s  glad he put the other half in a redundant glass. (Based  on a Dilbert cartoon by Scott Adams) 

19.The computer programmer says the glass is full-empty. 

20.The Buddhist says don’t worry, remember the glass is already broken. 

21.The logician says that where the glass is in process of  being filled then it is half full; where it is in the process of being emptied then it is half empty; and where its  status in terms of being filled or emptied is unknown  then the glass is one in which a boundary between liquid and gas lies exactly midway between the inside bottom and the upper rim, assuming that the glass has parallel sides and rests on a level surface, and where it does not then the liquid/gas boundary lies exactly  midway between the upper and lower equal halves of the available total volume of said glass. 

22.The scientist says a guess based on a visual cue is inaccurate, so mark the glass at the bottom of the  meniscus of the content, pour the content into a bigger  glass; fill the empty glass with fresh content up to the  mark; add the original content back in; if the combined  content overflows the lip, the glass was more than half full; if it doesn’t reach the top, the glass was more than  half empty; if it neither overflows nor fails to reach the  top then it was either half-full or half-empty. Now what  was the question again? 

23.The Dutchman would suggest to both pay for the glass and share the content.Then tells you he will have the bottom half. 

24.The personal coach knows that the glass goes from full to empty depending on the circumstances, and reminds  the drinker that he can always fill the glass when he  wishes. 

25.The grammarian says that while the terms half-full and    half-empty are colloquially acceptable the glass can technically be neither since both full and empty are  absolute states and therefore are incapable of being  halved or modified in any way. 

26.The auditor first checks whether the empty half is  material and then designs the audit procedures to obtain sufficient evidence to conclude that the glass is indeed empty. 

27.The waiter will hurry to replace the glass with a full one. For him there are no doubts: the glass was empty when  he took it away; it is full in the bill that he brings you. 

28.The magician will show you the glass with the full half at the top. 

29.The physician says that the glass is not empty at all – it is half-filled with water and half-filled with air – hence, fully filled on the whole! 

30.The musician says he/she is unimpressed with the  promoter of the concert for not providing more alcohol. 

31.The ineffective organization would discuss the question  during the board of directors meeting, convene a  committee to research the problem, and assign tasks for  a root cause analysis, usually without a complete  explanation of the problem to those assigned the tasks. 

32.The directors would consider the problem to be above  the pay grade of those assigned root cause analysis  tasks. 

33.And more strangely:The dog just wonders: can he eat  the glass or will you throw it so he can bring it back… 

34.The cat wonders why the glass is only half full (or empty)… is it a trick… poison perhaps… 

35.The eternally optimistic eccentric would say, the glass is  consistently overflowing (or is that the neurotic?…) 

36.The person who is no longer trapped in The Matrix  (whatever one might call him/her) says: “There is no  glass…” 

37.More generationally:The adolescent student says the  glass is just another dirty trick played by the teacher to  prove that students are dumb. 

38.More scientifically:The research scientist says that  following initial observation and testing a working  hypothesis for further research is: “The glass is both  half full and half empty,” and that these findings warrant  further investigation with a more representative sample  of  glasses and contents, which may or may not be  liquid. 

39.The algebraic simultaneous equation theorist says that if the glass is equally half full and half empty, then   half full = half empty; therefore ½ x F = ½ x E;  therefore (by multiplying both sides of the equation by 2) we show that F = E; i.e. Full equals Empty ! 

40.The efficiency analyst says the glass is operating  substantially below optimization level, being consistently  exactly 50% under-utilized during the period of  assessment, corresponding to an over-resourcing in meeting demand equating to precisely 200% of requisite  capacity in volume terms, not accounting for seasonal  trends and shrinkage, and that if the situation continues there is in theory opportunity for savings or expansion.

While the collective creative genius of various respondents is greatly appreciated, I welcome further additions.

You will ask me what is my take on this ?

Well,I feel the glass may contain a sample of urine to be sent to the lab for testing !  

I asked a Hare Krishna devotee what he thought of it.He said smilingly that it was Meera Bai’s glass of poison which Ranaji had sent her … 

See, possibilities are immense ! 

Come prove your genius with a witty reply or an idiotic reply even better than the quotes of 3 Idiots of Aamir Khan’s recent hit movie ! No awards or rewards please ! 

Join the fun.Keep smiling.

 

New healthy Indian snack…. Jul 14

New healthy Indian snack….

Recently,I tasted a new brand of  a snack launched by Parle Agro. I was quite impressed with it. So here is a piece on this brand called HIPPO : 

Company : Parle Agro

Ad Agency : Creativeland Asia

Brand Analysis
 
Another brand has entered into the highly competitive snack- food market. The brand Hippo was nationally launched recently by Parle Agro. The Indian branded snack-food market is worth Rs 6500 crore has now become a battle ground of titans.
Indian snack-food market growing at 25% p.a is witnessing marketing fight worth watching. The players are trying every tricks of the trade. This intense marketing competition has expanded the market and also created new segments. One such new segment is the healthy snack segment.

Marketers were aware of the gradual trend among consumers towards healthy foods. Although this trend is limited to certain sections of society, marketers are calculating that healthy snack-foods will become a mainstay category in the snack-food market. Infact Ms Indra Nooyi of Pepsico had openly stated her vision of Pepsico leading the healthy food movement.
 
The healthy snack segment in the Indian Snack market has got a big boost in recent times with the launch of Aliva brand by Pepsico and Monaco Smart Chips by Parle. Earlier, Lays tried its hand by launching a low-calorie version to counter Bingo’s claim of ‘baked not fried ‘proposition. The high profile campaign of Monaco Smart Chips featuring Aamir Khan put the spotlight on the healthy angle of snacks.
 
Hippo calls itself ” Delicious Baked Munchies “. This baked wheat based munchy is neither a potato chips nor a biscuit, but something in between ( source Business India). The munchies are available in Pizza flavor,Chinese Manchurian, Hot N Sweet, Thai Chilly , Yoghurt Mint Chutney and Indian Chatpatta.
The brand is priced at Rs 10 per pack.
 
Hippo is currently running its launch campaign across channels.

Hippo has tried to position itself differently from the rest of the brands. While the other snack brands have positioned itself on product properties, Hippo brand tried to take the generic need platform.
For example :
Lays is positioned as a convenient snack,
Bingo on the different tastes,
Aliva also on health + taste
Monaco Smart Chips on health ( baked ).
 
Hippo is being positioned as a hunger- killer. The brand wants to be a guilt-free snack for hunger moments. The brand is banking on two properties – made from wheat and free of MSG & GMO to prove its healthy snack claim.
 
The brand also chose a different way to communicating its positioning to the consumer . The brand is trying to tell a story. The story is based on the premise that ‘ Hunger is the root cause of all evil. So the brand motto is ‘ fight hunger, fight evil’. The brand has adopted the mascot Hippo who is in the forefront of eliminating hunger and thus eliminating evil. Hippo has the tagline ” Hippo Fights Hunger “. 
 
Although the brand has tried to tell a story and successfully created an initial hype, I have serious reservations about the differentiation of the brand. The brand has taken the ” Hunger” platform, but how is it different from other snack-foods that offer same qualities ? How is Hippo different from a Bingo or Monaco Smart Chips ? .

I feel a lack of uniqueness in the brand. The problem of lack of differentiation will come into forefront when the initial consumer interest dies down. Without a clear USP, the brand needs to constantly stay on top of the Share of Noise to drive the sales. If you observe the campaigns of Parle Agro brands, the company adopts a ” On/Off ” kind of advertising strategy. Sometimes there are lot of ads, and sometimes, there is no sign of any brand communication. In a category like Snacks such intermittent burst of ads may not work. One needs to have a steady continuous stream of campaigns  to drive the sales.
 
From the first campaign, I don’t see any attempt from the brand to create a differentiation. What the brand had tried to do was to establish brand familiarity which it had done successfully. But the brand needs to find a meaningful differentiation if it wants to survive for the long term. The brand can develop its positioning further using its core brand promise of ” Guilt-free snack for hunger moments “.
 
One of the most striking aspect about this brand is the packaging. The company has put in lot of work behind making the packaging stand out in stores. Since the purchase of snacks are highly spontaneous, the packaging offers immense strategic importance. Hippo has really differentiated itself from the rest of the crowd in the packaging front. 
 
Another aspect of the brand is its emphasis on ‘ After-Marketing”. After- Marketing is what the brand does after it has sold itself to the consumer. Like Appy Fizz, Hippo has cleverly used the packaging to engage the consumers after the purchase. The pack contains interesting information and one-liners which takes the brand-consumer conversations beyond advertising .
 
As a new product launch, Hippo has done all the right marketing moves. The brand has a catchy name , good product qualities, excellent packaging, nice pricing, distribution reach etc. It has also created right kind of noise in the media during the launch. The real test is after the initial euphoria. The brand is fighting players with deep pockets. It will be interesting to watch how Hippo takes on the giants.
—————————————————————————————-
Dear Readers, as a bonus for having read this piece, I am now giving you a link to which you should go if you love Punjabi
folk songs and dancing to Bhangra beats.
 
Yes a HIPPO is very much part of the song and dance show.
 
E N J O Y !! Balley Balley :
 
My letter to Business Today Jun 13
My letter to Business Today
 
BT issue dated 30th May 2010 was a special issue  on the subject of Innovation-a subject which has always been very dear to me.I have also discussed the subject of Innovation Management in some of my sessions with MBA students during last one year. Here is my response to the subject via my letter to the editor of BT :
  
Dear Sir,
 
I refer to your Special  BT issue dated 30th May 2010 on INNOVATION”.
 
All the articles were well researched and excellently presented. 
 
Innovation has been defined by many writers and experts in different ways according to their perceptions. In fact,Innovation Management has now become a hot topic and is discussed and debated hotly in many B Schools.
 
There is often a confusion between innovation and invention.An eminent authority, Daniel Scocco  clarifies that “invention refers to new concepts or products that derive from individual’s ideas or from scientific research. Innovation, on the other hand, is the commercialization of the invention itself.”
 
Since innovation is also considered a major driver of the economy, especially when it leads to increasing productivity, the factors that lead to innovation are also considered to be critical to our policy makers.
 
Further,to be successful,innovation has to pass through three stages viz.innovation, invention, translation and commercialization. The most difficult and challenging part is the last stage.
  
In todays competitive market the ultimate aim of inovation is to develope the ability to deliver new value to customers-be it in banking,or in retail,or in FMCG.
 
In essence,the focus of innovation management is to allow the organization to response to external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products.
 
Kudos to the BT team for busting some of the popular myths of innovation.
 
- J S BROCA
  New Delhi
                                       
 
 
 
Three factories….. May 31
Three factories…..
  
During my tenure of service in the Bank, I had to visit several industries and factories for submitting my inspection reports etc.
 
Here is a mantra for success in life, as shared with me by a factory owner during one of his chat sessions over a cup of tea :

Jeevan me kamyab hone ke liye 3 factory lagao…

(1)  Dimag mein Ice factory   (Ice factory in mind)
(2)  Zuban par Sugar factory
  (Sugar factory in speech)
(3)  Dil mein Love factory
      (LOVE factory in heart)

Phir life hogi satisfactory !!
 
Think over it friends, and respond !!
 
                                           
            
The Daffodil Principle May 05
The Daffodil Principle
 
(Dear readers, I read something highly motivating ,so I would like to share it with you.) 
  Several times my daughter had telephoned to say, “Mother, you must come to see the daffodils before they are over.” I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead “I will come next Tuesday”, I promised a little reluctantly on her third call.

Next Tuesday dawned cold and rainy. Still, I had promised, and reluctantly I drove there. When I finally walked into Carolyn’s house I was welcomed by the joyful sounds of happy children. I delightedly hugged and greeted my grandchildren.

“Forget the daffodils, Carolyn! The road is invisible in these clouds and fog, and there is nothing in the world except you and these children that I want to see badly enough to drive another inch!”

My daughter smiled calmly and said, “We drive in this all the time, Mother.” “Well, you won’t get me back on the road until it clears, and then I’m heading for home!” I assured her.

“But first we’re going to see the daffodils. It’s just a few blocks,” Carolyn said. “I’ll drive. I’m used to this.”

“Carolyn,” I said sternly, “please turn around.” “It’s all right, Mother, I promise. You will never forgive yourself if you miss this experience.”

After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand lettered sign with an arrow that read, “Daffodil Garden.” We got out of the car, each took a child’s hand, and I followed Carolyn down the path. Then, as we turned a corner, I looked up and gasped. Before me lay the most glorious sight.

          
 
It looked as though someone had taken a great vat of gold and poured it over the mountain peak and its surrounding slopes. The flowers were planted in majestic, swirling patterns, great ribbons and swaths of deep orange, creamy white, lemon yellow, salmon pink, and saffron and butter yellow. Each different-colored variety was planted in large groups so that it swirled and flowed like its own river with its own unique hue. There were five acres of flowers.

“Who did this?” I asked Carolyn. “Just one woman,” Carolyn answered. “She lives on the property. That’s her home.” Carolyn pointed to a well-kept A-frame house, small and modestly sitting in the midst of all that glory. We walked up to the house.

On the patio, we saw a poster. “Answers to the Questions I Know You Are Asking”, was the headline. The first answer was a simple one. “50,000 bulbs,” it read. The second answer was, “One at a time, by one woman. Two hands, two feet, and one brain.” The third answer was, “Began in 1958.”

For me, that moment was a life-changing experience. I thought of this woman whom I had never met, who, more than forty years before, had begun, one bulb at a time, to bring her vision of beauty and joy to an obscure mountaintop. Planting one bulb at a time, year after year, this unknown woman had forever changed the world in which she lived. One day at a time, she had created something of extraordinary magnificence, beauty, and inspiration. The principle her daffodil garden taught is one of the greatest principles of celebration. 

 
That is, learning to move toward our goals and desires one step at a time–often just one baby-step at time–and learning to love the doing, learning to use the accumulation of time. When we multiply tiny pieces of time with small increments of daily effort, we too will find we can accomplish magnificent things. We can change the world …

“It makes me sad in a way,” I admitted to Carolyn. “What might I have accomplished if I had thought of a wonderful goal thirty-five or forty years ago and had worked away at it ‘one bulb at a time’ through all those years? Just think what I might have been able to achieve!”

My daughter summed up the message of the day in her usual direct way. “Start tomorrow,” she said.

She was right. It’s so pointless to think of the lost hours of yesterdays. The way to make learning a lesson of celebration instead of a cause for regret is to only ask, “How can I put this to use today?”

Use the Daffodil Principle. Stop waiting…..

Until your car or home is paid off
Until you get a new car or home
Until your kids leave the house
Until you go back to school
Until you finish school
Until you clean the house
Until you organize the garage
Until you clean off your desk

Until you lose 10 kgs.
Until you gain 10 kgs.
Until you get married
Until you get a divorce
Until you have kids
Until the kids go to school
Until you retire
Until summer
Until spring
Until winter
Until fall
Until you die…

There is no better time than right now to be happy.

 
Happiness is a journey, not a destination.
So work like you don’t need money.
Love like you’ve never been hurt, and, dance like no one’s watching.