Archive for the Category »Nostalgia «

OLD IS GOLD… Shayari….



My friend Dr Pooja wrote a lovey-dovey shayari a few days ago and requested me to help her in translating it for benefit of readers who did not understand Hindi.

Gladly, I volunteered to translate it.The result and the feedback from various readers is posted herebelow for you all to see and enjoy !


By Dr Pooja G Bhuyar, Sep 18, 2009



Teri masoomiyat pe main apna dil kurbaan kar baitha,

Teri ek haseen ke liye main saaree hadhein paar kar baitha

Meri ek hi tamanna hai ki tu hamesha khush rahey

Na jaane kab tere liye sajdey mein sarr jhuka baitha.

J S Broca’s transliteration:

I sacrificed my heart at the altar of that rare simplicity of yours

I crossed all borders just to glimpse that one sweet smile of yours

I have only one, just one ultimate desire, that you be happy for ever

I don’t know when I bowed down before the Supreme Being.

Comments from readers :

Praying and praying for your welfare, for ever, for ever!! Pooja and Brocaji, It’s pure and tender.

U Atreya Sarma, Greenfield, Wisconsin

Sep 19, 2009

A sincere prayer, good one.

Thara D’Souza, Thiruvananthapuram

Sep 19, 2009

Wah wah! The essence of the shayri is still intact in the translated verse too.

Srinivas Jagirdar, Hyderabad

Sep 18, 2009

Jitoo Uncle, You always let me take the basket of flowers. Thanks for being so good. Deep regards. Dear Jasneet, Thanks for liking my shayari. Best wishes.

Dr Pooja G Bhuyar, Bijapur

Sep 18, 2009

Dear Sanjay, You write very well. I am very happy with the last two lines penned in your verse. Nice thoughts duly framed, romantic at the same time. Have a nice time.

Dr Pooja G Bhuyar, Bijapur

Sep 18, 2009

Dear Pooja, thanks ! Your original is better than my translation, I feel. Keep posting !!

J S Broca, New Delhi

Sep 18, 2009

Respected Dr. Pooja ji, Kudos to your wonderful shayri. An absolute praiseworthy transliteration by Broca sir. Warm Regards.

Jasneet Kaur, New Delhi

Sep 18, 2009

Seshu Uncle, Thank you so much. I thank Jitoo Uncle, who translated my shayari. Best wishes. Satya Uncle, I was expecting a Telugu transliteration by you and see, it’s here. Nice read. Best wishes.

Dr Pooja G Bhuyar, Bijapur

Sep 18, 2009

Kehna Tum se Hai, Tum Apna Khayal Rakhna,

Pooch Lena Mujhse, Naa Mere Liye

Dil mein Koi Sawaal Rakhna Main Yeh Nahi Kehta Ke Sab Kuch Yaad Rakhna,

Jab Hum Mile The Bas Yaad Wo Din,

Wo Ghadi Aur Wo Saal Rakhna Naa Sochna Kabhi Ke Badal Jayenge Hum,

Hum Khawab Nahi Jo App Ki

Aankhon Se Nikal Jaayenge Hum Agar Yakeen Naa Ho To

Mujh Se Meri Zindagi Maang Lo,

Bichha Dena Pyar Ki Baahein,.

Hans Kar Mar Jaayenge Hum Bikhri hui zulfoon ko, girahgeer bana lo;

Rakhna hai mujhe qaid, to zanjeer bana lo;

Kaagaz pe lakeeren, to bahut kheech le tumne;

Ab sab ko mila kar, meri tasveer bana lo.

Sanjay Suman, New Delhi, Sep 18, 2009

Dear Pooja, A nice shayri and an excellent translation by Brocaji. Here I submit the Telugu translation for your perusal and by MI fraternity. Warmest regards.

Here is the Telugu translation:

Arudaina nee niraadambarata anE balipeetampai naa hrudayaani arpinchaanu Nee teeyani chiru navvu choodaalani anni sarihaddulu daati vacchaanu Naaku okkatE, okE okka kOrika, neevu yeppudoo santoshamgaa vundaalani Naaku teleedu eppudu aa sarvonnatuni mundu mokarillanO Nee manchi kosam prardhistoo, prardistoo, eppatiki, mareppatikee

Ch J Satyananda Kumar, Visakhapatnam

Sep 18, 2009

Despite it is tough translating Urdu into English, Brocaji did a commendable job. Praiseworthy expressions, both.

Seshu Chamarty, Hyderabad

Sep 18, 2009


World’s most expensive laptop

World’s most expensive laptop

FE Oct 19 2014


The Luvaglio is completely covered in diamonds and platinum on both sides as well as the inside

LAPTOPS ARE meant to be sturdy machines, capable of being carried around on flights, public transport and room to room, generally given a rough time. It’s unlikely that you will do that to your Luvaglio laptop, if you can afford one, that is.

The Luvaglio is custom made to order and comes with a price tag of $1 million, making it the most expensive in the world.

The reason why it is so expensive and will be treated with extra care is that it is completely covered in diamonds and platinum on both sides as well as the inside.

Even the power button is a rare coloured diamond. The specifications and applications are included based on the customer’s request.

In fact, the complete design pattern is in the customer’s hands and they can choose and design their own version in wood, metal, or any other finish. It will still cost the same since even the keys of this laptop are made with genuine diamonds.

In addition, this laptop is entirely handmade and has all the bling you could ever ask for. The standard version comes with a 17-inch wide LED screen with a Blue-Ray drive and a specially-designed anti-reflective glare coating for clear and brighter image.

It has 128 GB of solid state disk space. There is an integrated screen cleaning device and the diamond power button also acts as security identification.

According to Luvaglio, “the brand is committed to redefining luxury in a few sectors, technology being one of them. We have access to diamonds that are simply rare and near impossible to get hold of, so are able to offer a very embodied choice.”

However, what has diluted the claims somewhat is that it is made by a boutique firm based in London, which has no past record of manufacturing computers or related products. The company has not released information on the number of pre-orders it has received, if any, nor sufficient information to confirm that Luvaglio has produced an actual physical product.

However, Gizmag did put out some photographs of the Luvaglio laptop, but the company’s own website offers little information beyond a photograph of the laptop. The company CEO insists that all is above board and the company makes luxury products strictly on a made to order basis, which is why the product is not available off the shelf and even for those who have booked, there will be a waiting period. In other words, wait and watch.

The alternative is the second-most expensive laptop in the world, the Ego Bentley. Ego Lifestyle is known for making ultra-chic, luxury notebooks and they have tied up with Bentley, the king of luxury cars. Priced at $20,000, the Ego Bentley is handmade and the exterior is clad in the finest selection of Bentley leather finished with authentic Bentley cross-over hand stitching. The leather exterior, which matches the deck under the hood, is available in a choice of 10 colours. A chrome handle is built into the chassis, also modelled after a Bentley etching, and the frames around the laptop are made of white gold.

The laptop has a 64-bit version of Microsoft Vista Ultimate, a 160 GB hard drive and is powered by 2GB of RAM and a Mobile AMD TurionTM 64 processor, and comes with a 12-inch high-res screen. Another feature is the Dragon Naturally Speaking voice software because you wouldn’t want to spoil this expensive laptop with fingerprints.




19TH OCT 2014 / 20TH SEPTEMBER 2020

Best urdu shers

Best urdu shers

Shairy teri miraas to nahi “Basit”

Ata Hua hai jo Tarz E Bayan kiska hai

Abdul Basit


Kitab E dil se nikale huyee hain ye auraq

Zara sabhal kar rakhna K kho na jaye kahiN

Ghalib Ayaz


Jab se jawan huyee ho yeh chal kya nikali hai

Jab tum chala kare ho thokar laga kare hai

Mir Taqi Mir


Diwangi “Asad” ki hasrat kashish E tarb hai

Sar mai hawa E gulshan , dil mai ghubar E sehra

Mir Taqi Mir


Tum mere pass hote ho goya

Jab koyee doosra nahi hota

Momin Khan Momin


Patta patta buta buta hal hamara jane hai

Jane na jane gul hi bagh to sara jane hai

Mir Taqi Mir


Ishq per zore nahi hai wo aatish-e-ghalib

Ke lagae na lage aur bujhaye na bane

Mirza Ghalib


Dil E nadaN tujhe huaa kya hai

Aakhir is dard ki dawa kya hai

Mirza Ghalib


Deakh to dil ke jan se uthta hai

Ye dhuaaN sa kahan se uthta hai

Mir Taqi Mir


Teri ummeed tera intezar jab se hai

Na shab ko din se shikayat na din ko shab se hai

Faiz Ahmad Faiz


GuloN mai rang bhare baad E now bahar chale

Chale bhi aao ke ghulshun ka karobar chale

Faiz Ahmad Faiz


Isi sabab se falak ka gila nahi karte

Tere feraq mai hum dil bara nahi karte

Faiz Ahmad Faiz


Dil hai to dharakne ka koyee bahana dhundhe

Pathther ki tarah be husN O jan kyoN hai

Shahr Yar


Ai dost mai khamosh kisi dar se nahi tha

Qayel hi teri bat ka ander se nahi tha



Mere sokoot se jis ko gale rahe kya kiya

Bichherte waqt wo aankoN ka bolna deakhe

Perveen Shakir


Ab kar ke faramosh to nashad karo ge

Per hum jo na hoN ge to bahut yad karo ge

Mir Taqi Mir


Dil woh nager nahi ke phir aabad ho sake

Pachta O ge suno yeh basti ujar kar

Mir Taqi Mir


Hijrat ka etebar kahan ho sake ke jab

Chori huyee jaghah ki nishaN bhi sath hai

Perveen Shakir


Suraj bhi Is ko dhoond kar wapas chala gya

Hum bhi ghar ko laut chaleN sham ho gyeN

Perveen Shakir


Wo bhala kis ki bat mane haiN

Bhai syed to kuch dewane haiN

Akber Allahabadi


Dasht se jhoom Ke jab saba aati hai

Saaf ghunchoN Ke chatakne ki sada aati hai

Baber Ali Anis


Shaakh zaitoon ameeN hum hain

Shahar mai ishtehar ho ke na ho

Ghalib Ayaz


Kha kha ke Os aur sabza hara huaa

Tha motiyoN se daman E sehra bhara huaa

Baber Ali Anis


Kamer bandhe huye chalne ko yaN sab yaar baiThe haiN

Bahut aage gaye baqui jo hain taiyyar baiThe haiN

Insha Allah Khan Insha


Mar bhi jaauN to kahaN log bhula hi deNge

Lafz mere mere hone ki gawaahi deNge

Perveen Shakir


Yeh Isq nahi asaN bas itna samajh leeje

Ek aag ka dariya hai aur is se guzarna hai

Jigar Muradabadi


Mai akela hi chala tha janib E manzil mager

Log sath aate gye aur karwan banta gya




Apne man mai doob kar pa ja suragh E zindagi

Tu ager mera nahi banta ‘na ban apna to ban

Allama Iqbal


Apna to kam hai ke jalate chalo chiragh

Raste khwah dost ya dushman ka ghar mile

Kalim Ahmad Ajiz


Hain aur bhi duniyaN mai sokhanwer bahut achhe

Kahte hai ke ghalib ka hai andaz E bayaN aur

Mirza Ghalib


Koyee rota hai dil mai pichle pahar

Koun mahboos is makan mai hai

Ghalib Ayaz


Fani Deccan mai aa ke yeh uqdah khula ke hum

Hindustan mai rahte hain hindustan se door

Fani Bada Yni


Jo sach puchho to” shad ” apne kiye kuch ho nahi sakta

Khuda ki dain hai insan ka mashhoor ho jana

Shad Azimabadi


Jab tum mujhe pukarna chaho

Raushani raushani ; sada dena

Ghalib Ayaz

JSB 23.03.14/ REVIEWED 5TH JAN 2018


Virat Kohli Pens Letter To 15-Year-Old Self

Virat Kohli Pens Letter To 15-Year-Old Self On 31st Birthday

BY Virat Kohli 05 November 2019

Mumbai: India skipper Virat Kohli, on the occasion of his 31st birthday, has penned a letter to his 15-year-old self.

The letter, which captures Kohli’s reflections on his teenage years, is also a message for his animated avatar, which will come to the millions of TV & digital screens on Tuesday.

‘Super V’ is an animated series about a 15-year old aspiring cricketer inspired by Kohli’s teenage years. The 15-year-old Kohli discovers that he has superpowers and assumes the responsibility of fighting the looming threat of a super-villain, who can destroy the world. While he vanquishes villains, he also has to deal with the everyday issues that an ordinary teenager faces.

The 12-part series premieres on Kohli’s birthday in 70+ countries across five continents via the Star network and Hotstar.

Kohli, in his letter, advises his 15-year old self to chase his dreams while cherishing his reality. He wants himself to grab every opportunity that comes his way without letting go of a single moment that he can get with his family.

Kohli’s journey in Super V is also inspired by real-life incidents from the Cricketer’s life, so it’s appropriate that Virat himself makes an appearance in every episode to underline what he thinks is the life-lesson in that episode.

His appearance as a ‘sutradhaar’ in Super V is aimed at connecting Virat with young viewers across the country and hopefully help them in a small way in their own personal journeys.

The series aims to emphasise the balance between power and responsibility, freedom and accountability, self-confidence and humility and most importantly, loving yourself and loving others.

Commissioned in 2017, Super V has been produced as a collaboration between Star India, Cornerstone Animation and Baweja Movies.

The series premieres on Tuesday at 3:30 p.m. and airs every Sunday thereafter at 9 a.m. and 4 p.m. on Star Plus, Star Sports, Disney Channel and Marvel HQ. The show streams on Hotstar.(IANS)


Virat Kohli


Spoonerisms for the soul

Spoonerisms for the soul

By Shashi Tharoor

November 09, 2019

You may all be forgiven for missing this momentous occasion, since I did too, but July 22 was the 175th birth anniversary of the Oxford don and ordained minister Rev William Archibald Spooner, who unwittingly gave his name to the most delightful of English language errors, known for a century and a quarter as spoonerisms.

Rev Spooner was famously absent-minded and tended, in his abstracted way, to switch unintentionally the vowels or consonants in two words in close proximity. Thus, intending to say, “The rate of wages will press hard upon the employer,” the Reverend declared in a lecture, “The weight of rages will press hard upon the employer.” As a preacher he referred to “conquering kings” (a phrase from a well-known hymn) as “Kingering Kongs”. These two are in fact the only examples authenticated as having been actually uttered by him, but his reputation, enhanced by mischievous Oxford undergraduates, spawned an entire cottage industry of invented spoonerisms.

Far from being unintentional mix-ups, they were created entirely intentionally for humorous purposes. The most famous, because it was both plausible and hilariously funny, was that in a toast to Queen Victoria, Spooner—instead of raising his glass with the words “Three cheers for our dear old queen!”—invited those present to give “Three cheers for our queer old dean!”

Another example has him saying “The Lord is a shoving leopard” instead of “The Lord is a loving shepherd”. In these stories, Spooner renders a “crushing blow” as a “blushing crow”, calls a well-oiled bicycle a “well-boiled icicle” and describes a “cosy little nook” as a “nosey little cook”. But most of the famous spoonerisms are apocryphal. The Oxford Dictionary of Quotations (third edition, 1979) lists only the “weight of rages” as a substantiated spoonerism.

The Oxford provenance of most of these invented spoonerisms is apparent in their content. Thus the Reverend, wanting to find out “Is the Dean busy?”, asks “Is the bean dizzy?” Going to church and seeing his customary place in the pew taken, he intends to ask an usher to show him to another seat, but instead says: “Someone is occupewing my pie. Please sew me to another sheet.” And the most brilliant of all has an indignant Spooner dismissing an errant undergrad from his presence with the words: “You have hissed all my mystery lectures. You have tasted a whole worm. Please leave Oxford on the next town drain.” (“You have missed all my history lectures. You have wasted a whole term. Please leave Oxford on the next down train.”)

The appeal of the spoonerism is that it is a rich source of humour even when it has nothing to do with Oxford or the queer old dean himself. For example: “I’d rather have a bottle in front of me than a frontal lobotomy.” There is something hilariously accurate about describing a bad grilled cheese sandwich as “a chilled grease sandwich”. The Washington, D.C. political comedy sketch group Capitol Steps famously referred to President Reagan as “Resident Pagan” and described US elections as “Licking their Peaders” (picking their leaders). The spy wars with Russia were described as the CIA not “snooping on Putin” but “poopin’ on Snutin”.

That indispensable source of research material, the internet, tells me that in his poem Translation, Brian P. Cleary describes a boy who speaks in spoonerisms. Humorously, Cleary leaves the poem’s final spoonerism up to the reader when he says:

He once proclaimed, ‘Hey, belly jeans’

When he found a stash of jelly beans.

But when he says he ‘pepped in stew’

We’ll tell him he should wipe his shoe.


Image result for Spoonerisms




BRUNCH is a Sunday weekly magazine of the Hindustan Times. I love reading it. I recently came across a limerick. Here it goes:

A verse writer was published by ‘Punch’,
Wrote his work at his Breakfast and Lunch.
Tuesdays to Mondays,
But never on Sundays,
As on that day he only had BRUNCH!”

SOURCE:An Old Blog Post Of 1st Dec 2010

Image result for brunch magazine cover

Lehman Lynched…RE-VISITED

Lehman Lynched…RE-VISITED

We all have read about the fall of Lehman and takeover of Merryl by BOA. Here’s what I had written to Financial Express in SEPTEMBER 2008 :

This refers to your editorial “Lehmanaging finance” (FE 16.09.08). What has happened to Lehman Brothers now in 2008 is a grim repeat of the Great Depression of 1931. It appears that Merryl Lynch somehow wrangled to avoid bankruptcy by finding an Angel Investor in Bank of America. Such well known icons of the global financial world, falling down from their high and mighty pedestals like a pack of cards indicates that their fundamentals were weak and their foundations were hollow. We Indians looked at them as pillars of strength and often had grandiose plans to grow to their heights but the real picture was a facade behind which lurked murky matters and financial juggleries which caught their investors unawares. Let our RBI and Finance Ministry take a leaf out of the books of these two mishaps to learn a lesson and take corrective measures to ensure that such sudden and shocking falls in stock markets are prevented. Greed and Fear are the main culprits of such excesses. It is also likely that some other big brothers like Goldman Sachs may see similar fate looking to the fact that its third quarter earnings plunged massively by 70%. Our own banks like ICICI and SBI are also likely to suffer huge damage to their reputations by making high provisions to cover their investments in Lehman’s Indian arms. The need of the hour is that “Big Bosses” of RBI/FINMIN/SEBI should get together and plan to put in place required risk control measures in public interest and in the interest of financial stability. Every time such shocks surface, our people who sit on the top of our financial systems, merely mouth dialogues like: “The fundamentals of Indian economy are really strong”. It is high time our financial pundits did a thorough study and come out with a detailed analysis of our financial system so that Indian investors are not taken for a ride by such shocking shake-ups.

J S BROCA, New Delhi.




FE Editorial– Lehmanaging finance

 The Financial Express | Updated: Sep 17 2008

 Americas fourth-largest investment bank, Lehman Brothers, filed for bankruptcy on Monday after talks with the Bank of America and Barclays failed to end in any settlement over a possible purchase/rescue. One can hardly blame potential suitors. Lehman, like may other struggling Wall Street firms, is carrying too many mortgage-based securities that have become toxic after the collapse of the US mortgage market. Fannie Mae and Freddie Mac were nationalised. Bear Stearns was rescued. Merrill Lynch saved itself by selling itself cheap to Bank of America. AIG, the US insurance giant, is looking for a saviour or looking at bankruptcy. There are others on Wall Street that may have switched their thoughts from bonuses to survival. But the spotlight will eventually have to shift from planning rescues to diagnosis. And thats from where a danger even bigger than a financial crisis can come.

First, on the issue of managers taking excessive risks, remember that risk is the motor of financial openness. Ridiculous bets, like the ones on US mortgage appear to be now, are avoidable, but the job of looking at that should be with shareholders, not a micro-managing regulators. Over-regulation will not help anyone, including the ordinary Joe, who needs an open system to be financially included. Second, maybe Alan Greenspan wasnt God. Greenspan, it is clear now, let too much money into the system and kept interest rates too low for too long. This meant financial institutions had a lot of cash and not enough returns from conventional instruments (rates were too low) and had the incentive to create products whose real economic basis wasnt sound enough. That doesnt mean the managers responsible shouldnt paythey should and in some cases they are paying; Lehmans top management isnt going to make a packet out of bankruptcy. But it does mean that the liability of regulators should be assessed more sophisticatedly, not just by screaming about their inability to punish bad boys. Third, no one should forget the gains of an open financial system, gains that accrue continuously and gains that outweigh the losses of infrequent crises. Countries that have liberal finance have more dynamic real sectors. As India looks at the Mistry and Rajan reports on financial openness, this is the lesson to be learnt from America. Sadly, there are too many people in this country who will argue, by pointing to Lehman, Bear Stearns, etc, that puny banks and over-regulated finance are Indias national jewels.

TODAY ON 28TH NOV 2018 AFTER MORE THAN 10 YEARS, WHEN I GOOGLED Lehman Brothers, I GOT About 1,85,00,000 results in 0.54 seconds!

 Lot of interest had cropped up in the media and internet.

Here are some obvious Qs and As:

Q1. Who was the CEO of Lehman Brothers when it failed?

Richard “Dick” Fuld, was the CEO who led investment bank Lehman Brothers up until its failure at the start of the Financial Crisis.

Q 2. Who were the Lehman Brothers?

In 1847, following the arrival of his brother Emanuel Lehman, the firm became “H. Lehman and Bro.” With the arrival of their youngest brother, Mayer Lehman, in 1850, the firm changed its name again and “Lehman Brothers” was founded. During the 1850s, cotton was one of the most important crops in the United States.

Q3. Who bought Lehman Brothers?

Bank of America leapt into the maelstrom and bought Merrill Lynch for about $50 billion. Early the next morning, Lehman Brothers announced its bankruptcy filing. Lehman soon sold its investment banking and capital markets operations to Barclays for $250 million.

Q4. When did Lehman Brothers go under?

September 15, 2008. The filing for Chapter 11 bankruptcy protection by financial services firm Lehman Brothers on September 15, 2008, remains the largest bankruptcy filing in U.S. history, with Lehman holding over US$600,000,000,000 in assets.

Q5. What caused the 2008 financial crisis?

The financial crisis was primarily caused by deregulation in the financial industry that permitted banks to engage in hedge fund trading with derivatives. Banks then demanded more mortgages to support the profitable sale of these derivatives. That created the financial crisis that led to the Great Recession.



Here is one link that I liked and have shared —


Lehman Brothers collapse: A race to the bottom

5 things you need to know about Lehman Brothers

The Lehman Brothers Collapse and How It’s Changed the Economy

Life after the Lehman Brothers collapse

Shock and awe: the aftermath of Lehman Brothers’ collapse

A decade after the Lehman Brothers’ collapse, finance remains a major risk


J S BROCA  28TH NOV 2018

 Image result for lehman brothers



By Speedysnail 14 Apr 2014
Limerick #3420

Ahhh, how we loved it at school
When we’d find us some gullible tool,
Then take him aside,
Say “Yer shoes are untied!”
And the moment he looked: “April fool!”

Image result for april fools day

My old experiments in Hinglish Limericks

My old experiments in Hinglish Limericks
(Composed on 27/4/2009)

Cat scam!!

a lovely lass from dilli
was so besotted with her billi
she slept with it every raat
but it vanished on a chhoti si baat,
now the question–billi milli ki nahin milli ?

Image result for CAT RUNNING AWAY




I felt very sad on reading this news item a few days ago. Whenever I used to go to Mumbai I used to enjoy the baked biscuits sweet smell wafting across the railway track while passing through Vile Parle. I have nostalgic memories of a long-ago visit to the factory too. I have taught and discussed Case Study of Parle in my BBA/MBA classes in Brand Management and Advertising Management in a few colleges.

Parle G and Parle Monaco are still my favourite brands since my childhood. Sad!!

Here is the news item:

The way the cookie crumbles  ….No Parle in Vile Parle now

Namrata Singh & Mayur Shetty…..TOI  Jul 27, 2016

Mumbai: You must be missing the whiff of baked biscuits that used to waft through the air as your train crossed Vile Parle station. The ubiquitous Parle-G biscuits, the largest selling biscuit brand in the world, aren’t being rolled out from the Vile Parle plant following the decision by the owners–the Vijay Chauhan family–to shutter the unit after nearly 90 years.”Production at the time of closure was negligible. It didn’t make commercial sense to keep it running,” said Arup Chauhan, Parle Products executive director.

The Rs 10,000-crore Parle Products, which has manufacturing units across India that make Parle-G and other biscuit and candy brands, halted production at the local factory two months ago following a reduction in production capacity over the last few years.

At the time of the shutdown of the Parle plant, which at its peak produced the largest volume of biscuits, there were around 300 workers, who have all taken VRS. Chauhan described the VRS process as “smooth”.

Spread across about 10 acres, the factory houses Parle Products’ HQ. Although Chauhan did not divulge details, the closely held Parle Products, named after the western suburb, is likely to retain the land, which sits on a prime location amid a host of residential complexes, for development. According to realty experts, the going rate for residences in Vile Parle is between Rs 25,000 and Rs 28,000 a square foot.

Set up in 1929, the Vile Parle factory used to first manufacture just candies. Sugar boiled candies initially came in glass jars and later wrapped in translucent plastic wrappers and were sold across `kirana‘ stores under the Parle brand. The factory began biscuit production in 1939. Parle Products is the                       largest biscuit maker and among the leading food players in the country. It competes with rivals like Britannia Industries and ITC. According to the company’s website, Parle Products has a 40% share of the total biscuit market and a 15% share of the total confectionary market in India.

Other popular brands of biscuits under Parle include Monaco, Hide & Seek, Krack Jack and Milano. Among sweets, Mango Bite and Melody are the popular candies. Given the changing consumption patterns, Parle has forayed into wafers and `namkeen’ manufacturing.

The Vile Parle unit has often thrown open its doors to neighbouring schoolchildren to help them learn about biscuit and candy-making processes. This was long before KidZania, an edutainment theme park for children, came calling in Ghatkopar.

Here are a few random comments from other readers of the news item:

Jagvir Singh : When I was working in Mumbai, while travelling in the fully packed train, in some occasions it was not possible to see outside through the windows. In that time Yes, whiff of baked biscuits that used to waft through the air was the only way to realize that the train crossed Vile Parle station.

Shishir Patil :  Land, residential project, lure of big bucks….. All major manufactures have done this…. L&T, RAYMOND, BAYER, NOW PARLE…..

Abhijit: The factory was set up at Parle because it was not part of Mumbai. It was a far away suburb. Now it makes more business sense to sell that land, make money and set up factory at some other remote location.

Let me hope and pray that this brand does not die!!  It doesn’t deserve to die!